Exeter Chiropractic Clinic — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 30 of 53

Digital Visibility Score51/100Rank 30 of 53 Critical problem1The site is not served over HTTPS Furthest behind-25Technical: 63 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	42	61	−19
Technical	63	88	−25
Local presence	70	77	−7
Visibility	36	4	+32
AI search presence	20	0	+20
Content & trust	80	55	+25

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-19
Technical		-25
Local presence		-7
Visibility		+32
AI search presence		+20
Content & trust		+25

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 1, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	#1
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		42
Technical		63
Local presence		70
Visibility		36
AI search presence		20
Content & trust		80

this firm sector median leader

Exeter Chiropractic Clinic trails Quay Kinetics Physio & Sports Injury Clinic by 175 points across 6 pillars, but 67% of that is AI search presence and Technical alone.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✓	I have back pain and live in Exeter - who should I see?	cited by domain
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	20
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	80	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 2,299 words
Visibility	36	ranks for 1 of 12 keywords · average position 1 · local 3-pack: 1
Local presence	70	20 reviews · rated 4.8 · 0 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Speed & CWV: 42/100, below the sector median of 61.
Technical: 63/100, below the sector median of 88.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (20 vs 100); Technical (63 vs 100); Local presence (70 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Exeter Chiropractic Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
County Chiropractic & Wellness Centre	#28	52/100	2 places above you
Physioex	#32	50/100	2 places below you
Shuropody Exeter	#27	53/100	3 places above you
Health House Osteopathy and Wellness Clinic	#33	49/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 50 · accessibility 65 · best practices 30 · SEO 92 — biggest losses: Layout shift culprits; Does not use HTTPS; LCP request discovery
Google profile detail	12 photos · claimed · no description · hours listed · 1 of 20 reviews are one star
Backlinks	100 referring domains · 144 links · rank 100
Site structure	12 pages crawled · 48.3 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 17 sitemap pages not reachable by following links
Sitemap	28 URLs listed · declared in robots.txt · newest entry 322 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Exeter Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (36/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.