Health House Osteopathy and Wellness Clinic — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 33 of 53

Digital Visibility Score49/100Rank 33 of 53 Problems found1Very little published content Furthest behind-25Content & trust: 30 against a sector median of 55

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	51	61	−10
Technical	100	88	+12
Local presence	79	77	+2
Visibility	2	4	−2
AI search presence	0	0	level
Content & trust	30	55	−25

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-10
Technical		+12
Local presence		+2
Visibility		-2
AI search presence		0
Content & trust		-25

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingVery little published contentThe homepage carries 214 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		51
Technical		100
Local presence		79
Visibility		2
AI search presence		0
Content & trust		30

this firm sector median leader

Health House Osteopathy and Wellness Clinic trails Quay Kinetics Physio & Sports Injury Clinic by 226 points across 4 pillars, but 73% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	74
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

knowledgeable staff12
injury explanation7
friendly team7
back pain treatment5
exercise programme5
comfortable atmosphere5
tongue tie diagnosis2
knee pain treatment2
pregnancy support2
feeding issues2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 214 words
Visibility	2	ranks for 0 of 12 keywords · local 3-pack: 1
Local presence	79	74 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 51/100, below the sector median of 61.
Content & trust: 30/100, below the sector median of 55.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (30 vs 95); Visibility (2 vs 42).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Health House Osteopathy and Wellness Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
ReBalance Injury Clinic Exeter	#31	51/100	2 places above you
St. David's Osteopathic Clinic	#35	49/100	2 places below you
Exeter Chiropractic Clinic	#30	51/100	3 places above you
Urban Health Exeter	#36	49/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 56 · accessibility 96 · best practices 81 · SEO 100 — biggest losses: Render-blocking requests; Improve image delivery; Legacy JavaScript
Google profile detail	31 photos · claimed · has a description · hours listed · 0 of 74 reviews are one star
Backlinks	49 referring domains · 59 links · rank 58
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt · newest entry 22 days old

Where to get this fixed

Health House Osteopathy and Wellness Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (2/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.