Physioex — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 50 / 100 · Rank 32 of 53

Digital Visibility Score50/100Rank 32 of 53 Problems found2Structured data present, but no LocalBusiness markup Furthest behind-14Local presence: 63 against a sector median of 77

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	61	+1
Technical	88	88	level
Local presence	63	77	−14
Visibility	17	4	+13
AI search presence	0	0	level
Content & trust	53	55	−2

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		0
Local presence		-14
Visibility		+13
AI search presence		0
Content & trust		-2

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6.3 years ago.

Where this firm ranks

Ranks for 4 of 12 keywords, average position 40.3, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	#52
physio Exeter	#43
best physiotherapist Exeter	#42
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	not in top 100
private physio Exeter	#24
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		62
Technical		88
Local presence		63
Visibility		17
AI search presence		0
Content & trust		53

this firm sector median leader

Physioex trails Quay Kinetics Physio & Sports Injury Clinic by 216 points across 5 pillars, but 66% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: no · team page: yes · credentials: no · blog or news: yes · homepage: 810 words · last changed: 2302 days ago
Visibility	17	ranks for 4 of 12 keywords · average position 40.3 · local 3-pack: 0
Local presence	63	1 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Local presence: 63/100, below the sector median of 77.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (53 vs 95); Local presence (63 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Physioex in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Exeter Chiropractic Clinic	#30	51/100	2 places above you
Optimal Movement Physio	#34	49/100	2 places below you
Balance Sport Rehabilitation & Performance	#29	51/100	3 places above you
St. David's Osteopathic Clinic	#35	49/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 61 · accessibility 91 · best practices 96 · SEO 85 — biggest losses: Heading elements are not in a sequentially-descending order; Use efficient cache lifetimes; Network dependency tree
Google profile detail	3 photos · claimed · has a description · hours listed
Backlinks	38 referring domains · 41 links · rank 0
Site structure	1 pages crawled · 46 internal links per page · reachable in: contact 1 click, team 1 click · 7% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 959 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Physioex’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.