Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
2 critical problems found. These are specific, checkable faults on the site — not opinions about it.
CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
CriticalThe homepage carries a noindex instructionA meta robots or X-Robots-Tag directive is asking search engines to leave this page out of results.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingVery little published contentThe homepage carries 52 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.
Speed & CWV
73
Technical
63
Local presence
98
Visibility
0
AI search presence
0
Content & trust
20
this firm sector median leader
Optimal Movement Physio trails Quay Kinetics Physio & Sports Injury Clinic by 256 points across 5 pillars, but 68% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (20 vs 95); Visibility (0 vs 42).
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 92 · accessibility 98 · best practices 100 · SEO 69 — biggest losses: Heading elements are not in a sequentially-descending order; Network dependency tree; Page is blocked from indexing
Google profile detail
3 photos · claimed · has a description · no hours listed · 0 of 106 reviews are one star
Backlinks
42 referring domains · 46 links · rank 0
Site structure
9 pages crawled · 10.4 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor
Optimal Movement Physio’s lowest-scoring pillars among those we publish remediation guidance for:
Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.