Urban Health Exeter — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 36 of 53

Digital Visibility Score49/100Rank 36 of 53Critical problem1Search engines are being told not to index this siteFurthest behind-25Technical: 63 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	63	61	+2
Technical	63	88	−25
Local presence	75	77	−2
Visibility	25	4	+21
AI search presence	0	0	level
Content & trust	50	55	−5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+2
Technical		-25
Local presence		-2
Visibility		+21
AI search presence		0
Content & trust		-5

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 4, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	#4
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		63
Technical		63
Local presence		75
Visibility		25
AI search presence		0
Content & trust		50

this firm sector median leader

Urban Health Exeter trails Quay Kinetics Physio & Sports Injury Clinic by 224 points across 5 pillars, but 65% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	34
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendly staff9
• sports massage8
• lower back massage3
• hip pain3
• amazing staff3
• caring osteopath2
• olympic weightlifting2
• competent therapist2
• injury treatment2
• holistic approach2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	50	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 205 words
Visibility	25	ranks for 1 of 12 keywords · average position 4 · local 3-pack: 0
Local presence	75	34 reviews · rated 5 · 0 new in 90 days
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: no

Key findings

• Technical: 63/100, below the sector median of 88.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (50 vs 95); Technical (63 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Urban Health Exeter in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Optimal Movement Physio	#34	49/100	2 places above you
Human Movement Chiropractic	#38	48/100	2 places below you
Health House Osteopathy and Wellness Clinic	#33	49/100	3 places above you
The Hip Physio	#39	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 73 · accessibility 97 · best practices 100 · SEO 92 — biggest losses: Links do not have descriptive text; Links do not have a discernible name; Improve image delivery
Google profile detail	11 photos · claimed · has a description · hours listed · 0 of 34 reviews are one star
Backlinks	27 referring domains · 153 links · rank 41 · 5 broken
Site structure	12 pages crawled · 13.9 internal links per page · reachable in: contact 1 click, about 1 click, services 2 clicks · 2% of links use a generic anchor · 18 sitemap pages not reachable by following links
Sitemap	18 URLs listed · declared in robots.txt · newest entry 214 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Urban Health Exeter’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (25/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveSt. David's Osteopathic Clinic#35 · 49/100 Full indexAll 53 firms ↓ Ranked belowDaniela Stoeffin Osteopath, FSCCO#37 · 48/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.