St. David's Osteopathic Clinic — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 35 of 53

Digital Visibility Score49/100Rank 35 of 53Problems found2No XML sitemap foundFurthest behind-45Technical: 43 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	61	+1
Technical	43	88	−45
Local presence	78	77	+1
Visibility	30	4	+26
AI search presence	0	0	level
Content & trust	79	55	+24

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		-45
Local presence		+1
Visibility		+26
AI search presence		0
Content & trust		+24

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 3, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	#3
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		62
Technical		43
Local presence		78
Visibility		30
AI search presence		0
Content & trust		79

this firm sector median leader

St. David's Osteopathic Clinic trails Quay Kinetics Physio & Sports Injury Clinic by 207 points across 5 pillars, but 76% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	39
Locations	1
Reviews in last 90 days	2
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• knowledgeable staff18
• back pain relief9
• feel5
• treatment5
• kind staff4
• comfortable venue3
• injuries3
• injury treatment2
• friendly team2
• clear explanations2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	79	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 462 words · last changed: 6 days ago
Visibility	30	ranks for 1 of 12 keywords · average position 3 · local 3-pack: 1
Local presence	78	39 reviews · rated 5 · 2 new in 90 days
Technical	43	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

• Technical: 43/100, below the sector median of 88.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Technical (43 vs 100); Local presence (78 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.

Firms ranked near this one

The firms nearest St. David's Osteopathic Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Health House Osteopathy and Wellness Clinic	#33	49/100	2 places above you
Daniela Stoeffin Osteopath, FSCCO	#37	48/100	2 places below you
Physioex	#32	50/100	3 places above you
Human Movement Chiropractic	#38	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 94 · accessibility 89 · best practices 81 · SEO 91 — biggest losses: Does not use HTTPS; Document request latency; Links do not have descriptive text
Google profile detail	14 photos · claimed · no description · hours listed · 0 of 39 reviews are one star
Backlinks	58 referring domains · 186 links · rank 131
Site structure	1 pages crawled · 62 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 2% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

St. David’s Osteopathic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (30/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveOptimal Movement Physio#34 · 49/100 Full indexAll 53 firms ↓ Ranked belowUrban Health Exeter#36 · 49/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.