Human Movement Chiropractic — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 38 of 53

Digital Visibility Score48/100Rank 38 of 53Critical problem1Search engines are being told not to index this siteFurthest behind-30Content & trust: 25 against a sector median of 55

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	69	61	+8
Technical	88	88	level
Local presence	65	77	−12
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	25	55	−30

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+8
Technical		0
Local presence		-12
Visibility		0
AI search presence		0
Content & trust		-30

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingVery little published contentThe homepage carries 130 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 63, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	#63
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		69
Technical		88
Local presence		65
Visibility		4
AI search presence		0
Content & trust		25

this firm sector median leader

Human Movement Chiropractic trails Quay Kinetics Physio & Sports Injury Clinic by 255 points across 5 pillars, but 67% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 130 words
Visibility	4	ranks for 1 of 12 keywords · average position 63 · local 3-pack: 0
Local presence	65	2 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Local presence: 65/100, below the sector median of 77.
• Content & trust: 25/100, below the sector median of 55.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (25 vs 95); Visibility (4 vs 42).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Human Movement Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Urban Health Exeter	#36	49/100	2 places above you
philgetsyou.fit	#40	47/100	2 places below you
St. David's Osteopathic Clinic	#35	49/100	3 places above you
Topsham Chiropractic	#41	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 81 · accessibility 96 · best practices 100 · SEO 100 — biggest losses: Network dependency tree; Minimize main-thread work; Forced reflow
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	10 referring domains · 19 links · rank 0
Site structure	8 pages crawled · 12.3 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 5 sitemap pages not reachable by following links
Sitemap	13 URLs listed · declared in robots.txt · newest entry 598 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Human Movement Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveDaniela Stoeffin Osteopath, FSCCO#37 · 48/100 Full indexAll 53 firms ↓ Ranked belowThe Hip Physio#39 · 48/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.