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Cathedral Chiropractic & Acupuncture Clinic — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 19 of 53

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV5861−3
Technical7588−13
Local presence8677+9
Visibility334+29
AI search presence00level
Content & trust6055+5
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-3
Technical-13
Local presence+9
Visibility+29
AI search presence0
Content & trust+5
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Ranks for 1 of 12 keywords, average position 2, in the local 3-pack for 1 keyword.
KeywordPosition
physiotherapy Exeternot in top 100
physio Exeternot in top 100
best physiotherapist Exeternot in top 100
sports injury clinic Exeternot in top 100
back pain treatment Exeternot in top 100
chiropractor Exeter#2
osteopath Exeternot in top 100
private physio Exeternot in top 100
rehabilitation clinic Exeternot in top 100
physiotherapy Heavitreenot in top 100
physiotherapy St Leonardsnot in top 100
physio Heavitreenot in top 100
This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.
Speed & CWV58
Technical75
Local presence86
Visibility33
AI search presence0
Content & trust60

this firm sector median leader

Cathedral Chiropractic & Acupuncture Clinic trails Quay Kinetics Physio & Sports Injury Clinic by 183 points across 5 pillars, but 74% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
Who are the best physiotherapists in Exeter?
Which physio clinic in Exeter would you recommend for a sports injury?
Top rated physiotherapy in Exeter
I have back pain and live in Exeter - who should I see?
Best physiotherapy in Heavitree, Exeter
Google Business Profile.
Rating5 / 5
Reviews239
Locations1
Reviews in last 90 days3
Address matches websiteyes
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)19.9sone throttled load on a datacentre machine
Field (real users)2.9s75th percentile of actual Chrome visitors over 28 days

The lab figure is 6.9× the real-user figure. The lab test looks acceptable while real visitors are failing Core Web Vitals. This is the more serious direction of disagreement: the problem is real and a one-off lab run is missing it. The metric failing for real users is loading (LCP).

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • sciatica treatment10
  • experienced chiropractor9
  • fair pricing9
  • friendly practice6
  • relaxed environment6
  • acupuncture4
  • tailored treatment plan3
  • helpful receptionist3
  • herniated disc diagnosis2
  • kind chiropractor2
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust60about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,194 words
Visibility33ranks for 1 of 12 keywords · average position 2 · local 3-pack: 1
Local presence86239 reviews · rated 5 · 3 new in 90 days
Technical75HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no
  • Technical: 75/100, below the sector median of 88.

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (60 vs 95); Technical (75 vs 100).

  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Cathedral Chiropractic & Acupuncture Clinic in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Exeter Osteopaths#1756/1002 places above you
Tim Edbrooke Physiotherapy Ltd.#2155/1002 places below you
Proactive Osteopathy Exeter#1657/1003 places above you
Cliff Hill Training Ground (Exeter City FC Training Ground)#2254/1003 places below you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)LCP 2860ms · CLS 0 · does not pass Core Web Vitals
Lighthouse (lab, mobile)Performance 51 · accessibility 82 · best practices 77 · SEO 85 — biggest losses: Time to Interactive; Links do not have a discernible name; Largest Contentful Paint
Google profile detail14 photos · claimed · has a description · hours listed · 0 of 239 reviews are one star
Backlinks105 referring domains · 264 links · rank 154
Site structure25 pages crawled · 57.8 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor
Sitemap19 URLs listed · not declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Cathedral Chiropractic & Acupuncture Clinic’s lowest-scoring pillars among those we publish remediation guidance for:


How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.