Exeter Osteopaths — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 17 of 53

Digital Visibility Score56/100Rank 17 of 53 · top 31%Problems found2Structured data present, but no LocalBusiness markupOne page from the first1Closest: osteopath Exeter at #11Furthest behind-27Local presence: 50 against a sector median of 77

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	61	level
Technical	88	88	level
Local presence	50	77	−27
Visibility	4	4	level
AI search presence	60	0	+60
Content & trust	70	55	+15

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		0
Technical		0
Local presence		-27
Visibility		0
AI search presence		+60
Content & trust		+15

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.1 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 11, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	#11
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		61
Technical		88
Local presence		50
Visibility		4
AI search presence		60
Content & trust		70

this firm sector median leader

Exeter Osteopaths trails Quay Kinetics Physio & Sports Injury Clinic by 165 points across 5 pillars, but 55% of that is Local presence and AI search presence alone. It already matches or beats the leader on Speed & CWV.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

osteopath Exeter

#11

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✓	Which physio clinic in Exeter would you recommend for a sports injury?	named
✗	Top rated physiotherapy in Exeter
✓	I have back pain and live in Exeter - who should I see?	named
✓	Best physiotherapy in Heavitree, Exeter	named

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 834 words · last changed: 1129 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 11 · local 3-pack: 0
Local presence	50	0 reviews · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Local presence: 50/100, below the sector median of 77.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: Local presence (50 vs 100); AI search presence (60 vs 100); Visibility (4 vs 42).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Restart Google review generation and complete the Business Profile to close the local-pack gap.
3. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Exeter Osteopaths in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Julia Gamlen at Easy Breathe Physiotherapy	#15	57/100	2 places above you
Cathedral Chiropractic & Acupuncture Clinic	#19	55/100	2 places below you
John Wyn Parry BSc (Hons) reg Osteopath MBAcC	#14	58/100	3 places above you
Hands Down Sports Therapy	#20	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 61 · accessibility 83 · best practices 78 · SEO 92 — biggest losses: Font display; `<frame>` or `<iframe>` elements do not have a title; Browser errors were logged to the console
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	44 referring domains · 101 links · rank 81
Site structure	1 pages crawled · 31 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 7 sitemap pages not reachable by following links
Sitemap	8 URLs listed · declared in robots.txt · newest entry 222 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Exeter Osteopaths’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• Local presence (50/100) — read local case studies on what moving these signals did for comparable service businesses. Background on analysing this pillar: local presence.

↑ Ranked aboveProactive Osteopathy Exeter#16 · 57/100 Full indexAll 53 firms ↓ Ranked belowSouthwest Osteopathy | Health & Performance#18 · 56/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.