Proactive Osteopathy Exeter — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 16 of 53

Digital Visibility Score57/100Rank 16 of 53 · top 29%Problems found1No structured data on the homepageFurthest behind-13Technical: 75 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	80	61	+19
Technical	75	88	−13
Local presence	90	77	+13
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	75	55	+20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+19
Technical		-13
Local presence		+13
Visibility		0
AI search presence		0
Content & trust		+20

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 37, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	#37
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		80
Technical		75
Local presence		90
Visibility		4
AI search presence		0
Content & trust		75

this firm sector median leader

Proactive Osteopathy Exeter trails Quay Kinetics Physio & Sports Injury Clinic by 193 points across 5 pillars, but 72% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	26
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• shoulder5
• suffering4
• neck4
• physio3
• hip3
• feel3

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	75	about page: yes · team page: yes · credentials: yes · blog or news: no · homepage: 471 words
Visibility	4	ranks for 1 of 12 keywords · average position 37 · local 3-pack: 0
Local presence	90	26 reviews · rated 5
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 75/100, below the sector median of 88.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Visibility (4 vs 42); Technical (75 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.

Firms ranked near this one

The firms nearest Proactive Osteopathy Exeter in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
John Wyn Parry BSc (Hons) reg Osteopath MBAcC	#14	58/100	2 places above you
Southwest Osteopathy | Health & Performance	#18	56/100	2 places below you
Elemental Chiropractic (Exeter)	#13	58/100	3 places above you
Cathedral Chiropractic & Acupuncture Clinic	#19	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 65 · accessibility 92 · best practices 78 · SEO 85 — biggest losses: Links are not crawlable; Improve image delivery; Links do not have descriptive text
Google profile detail	2 photos · claimed · no description · no hours listed · 0 of 26 reviews are one star
Backlinks	64 referring domains · 186 links · rank 111
Site structure	1 pages crawled · 21 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor · 19 sitemap pages not reachable by following links
Sitemap	20 URLs listed · declared in robots.txt · newest entry 70 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Proactive Osteopathy Exeter’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveJulia Gamlen at Easy Breathe Physiotherapy#15 · 57/100 Full indexAll 53 firms ↓ Ranked belowExeter Osteopaths#17 · 56/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.