Elemental Chiropractic (Exeter) — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 13 of 53

Digital Visibility Score58/100Rank 13 of 53 · top 23%Problems found1Very little published contentFurthest behind-27Content & trust: 28 against a sector median of 55

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	84	61	+23
Technical	100	88	+12
Local presence	90	77	+13
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	28	55	−27

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+23
Technical		+12
Local presence		+13
Visibility		0
AI search presence		0
Content & trust		-27

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 126 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 23, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	#23
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		84
Technical		100
Local presence		90
Visibility		4
AI search presence		0
Content & trust		28

this firm sector median leader

Elemental Chiropractic (Exeter) trails Quay Kinetics Physio & Sports Injury Clinic by 215 points across 4 pillars, but 78% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	36
Locations	1
Reviews in last 90 days	7
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• neck pain5
• back pain relief5
• kind staff4
• clinic space4
• initial assessment3
• headaches3
• preventative advice2
• calm approach2
• clear explanations2
• professional approach2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	28	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 126 words · last changed: 692 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 23 · local 3-pack: 0
Local presence	90	36 reviews · rated 5 · 7 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 28/100, below the sector median of 55.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (28 vs 95); Visibility (4 vs 42).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Elemental Chiropractic (Exeter) in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Wildheart Chiropractic Exeter	#11	59/100	2 places above you
Julia Gamlen at Easy Breathe Physiotherapy	#15	57/100	2 places below you
The Good Physio	#10	64/100	3 places above you
Proactive Osteopathy Exeter	#16	57/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 53 · accessibility 86 · best practices 96 · SEO 100 — biggest losses: Reduce unused JavaScript; Touch targets do not have sufficient size or spacing.; Use efficient cache lifetimes
Google profile detail	21 photos · claimed · has a description · hours listed · 0 of 36 reviews are one star
Backlinks	12 referring domains · 33 links · rank 15 · 31 broken
Site structure	1 pages crawled · 35 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 1077 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Elemental Chiropractic (Exeter)‘s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveCathedral Physiotherapy#12 · 58/100 Full indexAll 53 firms ↓ Ranked belowJohn Wyn Parry BSc (Hons) reg Osteopath MBAcC#14 · 58/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.