Best Friends Veterinary Surgery — Worcester Vet Digital Visibility Score

Digital Visibility Score: 46 / 100 · Rank 14 of 15

Digital Visibility Score46/100Rank 14 of 15 Problems found1No structured data on the homepage Furthest behind-30Visibility: 8 against a sector median of 38

Measured 1 September 2026 via the PYC Worcester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	36	61	−25
Technical	75	88	−13
Local presence	75	82	−7
Visibility	8	38	−30
AI search presence	0	0	level
Content & trust	80	46	+34

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-25
Technical		-13
Local presence		-7
Visibility		-30
AI search presence		0
Content & trust		+34

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 17, in the local 3-pack for 0 keywords.

Keyword	Position
vets Worcester	not in top 100
veterinary practice Worcester	not in top 100
best vets Worcester	#7
emergency vet Worcester	not in top 100
cat vet Worcester	not in top 100
dog vet Worcester	not in top 100
24 hour vet Worcester	not in top 100
vet costs Worcester	#27
animal hospital Worcester	not in top 100
vets St Johns	not in top 100
vets Barbourne	not in top 100
veterinary St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Severn Veterinary Centre, Tybridge House, on every pillar.

Speed & CWV		36
Technical		75
Local presence		75
Visibility		8
AI search presence		0
Content & trust		80

this firm sector median leader

Best Friends Veterinary Surgery trails Severn Veterinary Centre, Tybridge House by 216 points across 5 pillars, but 79% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Worcester?
✗	Which veterinary practice in Worcester would you recommend?
✗	Top rated vets in Worcester
✗	My pet is unwell in Worcester - which vet should I call?
✗	Best vets in St Johns, Worcester

Local presence

Google Business Profile.

Rating	4.7 / 5
Reviews	65
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff14
nurses7
caring staff7
first visit3
staffie3
receptionists3
advice3
atmosphere3
veterinary practice3
walk2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	80	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,815 words
Visibility	8	ranks for 2 of 12 keywords · average position 17 · local 3-pack: 0
Local presence	75	65 reviews · rated 4.7 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Speed & CWV: 36/100, below the sector median of 61.
Technical: 75/100, below the sector median of 88.
Visibility: 8/100, below the sector median of 38.

How this compares to the leader

Severn Veterinary Centre, Tybridge House leads the index with 79/100. The largest gaps are: AI search presence (0 vs 100); Visibility (8 vs 78); Speed & CWV (36 vs 58).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Best Friends Veterinary Surgery in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Mind Vet - Behavioural Medicine Service	#12	48/100	2 places above you
Breath Eazy Ltd	#11	49/100	3 places above you
St Peters Vets Worcester	#10	52/100	4 places above you
My Home Pet Vet Ltd	#9	54/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 46 · accessibility 77 · best practices 78 · SEO 85 — biggest losses: Document does not have a meta description; Form elements do not have associated labels; Render-blocking requests
Google profile detail	122 photos · claimed · no description · hours listed · 4 of 65 reviews are one star
Backlinks	82 referring domains · 194 links · rank 146
Site structure	1 pages crawled · 53 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 11% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	2 URLs listed · declared in robots.txt · newest entry 0 days old · 2 of 2 sampled URLs resolve

Where to get this fixed

Best Friends Veterinary Surgery’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.