{
  "index": "worcester-vets",
  "title": "PYC Worcester Vet Digital Visibility Index",
  "town": "Worcester",
  "sector": "vets",
  "sectorLabel": "veterinary practices",
  "keywordsPerIndex": 12,
  "quarter": "Q3-2026",
  "measuredAt": "2026-09-01T12:42:21.805Z",
  "landscape": {
    "measuredKeywords": 12,
    "slotsAvailable": 120,
    "heldBySeed": 66,
    "heldByOthers": 54,
    "seedSharePct": 55,
    "distinctDomains": 65,
    "topDomains": [
      {
        "domain": "severnvets.co.uk",
        "inSeed": true,
        "top10Slots": 15,
        "bestPosition": 1
      },
      {
        "domain": "worcestervets.co.uk",
        "inSeed": true,
        "top10Slots": 12,
        "bestPosition": 1
      },
      {
        "domain": "henwickvets.co.uk",
        "inSeed": true,
        "top10Slots": 10,
        "bestPosition": 3
      },
      {
        "domain": "mbgvet.com",
        "inSeed": true,
        "top10Slots": 9,
        "bestPosition": 1
      },
      {
        "domain": "thewvg.co.uk",
        "inSeed": true,
        "top10Slots": 9,
        "bestPosition": 2
      },
      {
        "domain": "rcvs.org.uk",
        "inSeed": false,
        "top10Slots": 9,
        "bestPosition": 3
      },
      {
        "domain": "vets-now.com",
        "inSeed": false,
        "top10Slots": 7,
        "bestPosition": 1
      },
      {
        "domain": "lowesmoorvets.co.uk",
        "inSeed": true,
        "top10Slots": 5,
        "bestPosition": 3
      },
      {
        "domain": "facebook.com",
        "inSeed": false,
        "top10Slots": 5,
        "bestPosition": 5
      },
      {
        "domain": "stocksvets.co.uk",
        "inSeed": true,
        "top10Slots": 4,
        "bestPosition": 1
      }
    ]
  },
  "methodology": "https://hub.pyc.agency/indices/methodology/",
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "terms": "https://hub.pyc.agency/indices/licence/"
  },
  "attribution": "Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/",
  "citation": "Phil Yarrow (PYC) — Local Digital Visibility Index: Worcester Vet, Q3-2026. https://hub.pyc.agency/indices/worcester-vets/",
  "attributionNote": "Reuse of ANY data from this index — a single figure, one dataset, several, or all of them — requires the `attribution` credit above, reproduced and linked. `citation` is the fuller form for quoting this particular dataset. Reuse is permitted commercially and in AI-generated answers on that condition.",
  "weights": {
    "speed": 20,
    "technical": 20,
    "local": 20,
    "visibility": 15,
    "ai": 15,
    "content": 10
  },
  "pillarCoverage": {
    "speed": {
      "scored": 15,
      "total": 15,
      "live": true
    },
    "technical": {
      "scored": 15,
      "total": 15,
      "live": true
    },
    "local": {
      "scored": 15,
      "total": 15,
      "live": true
    },
    "visibility": {
      "scored": 15,
      "total": 15,
      "live": true
    },
    "ai": {
      "scored": 15,
      "total": 15,
      "live": true
    },
    "content": {
      "scored": 14,
      "total": 15,
      "live": true
    }
  },
  "overallMedian": 57,
  "contextNote": "The `context` block on each business is recorded alongside the measurement and carries NO weight in the Digital Visibility Score. See https://hub.pyc.agency/indices/methodology/.",
  "effectiveWeightsNote": "Weights are renormalised per business around its measured pillars. See each business's effectiveWeights; there is no index-level set.",
  "sectorMedians": {
    "speed": 61,
    "technical": 88,
    "local": 82,
    "visibility": 38,
    "ai": 0,
    "content": 46
  },
  "businesses": [
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      "rank": 1,
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      "digitalVisibilityScore": 79,
      "pillarScores": {
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        "technical": 88,
        "local": 86,
        "visibility": 78,
        "ai": 100,
        "content": 62
      },
      "includedPillars": [
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      ],
      "excludedPillars": [],
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        "visibility": 15,
        "ai": 15,
        "content": 10
      },
      "contentChecks": {
        "hasAboutLink": true,
        "hasTeamLink": true,
        "hasCredentialsLink": true,
        "hasBlogLink": false,
        "wordCount": 261,
        "contentFreshnessDays": 818
      },
      "localMatch": {
        "placeId": "ChIJYTsupZTwcEgRwMXYhvUQSrI",
        "matchedBy": "domain"
      },
      "context": {
        "crawl": {
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          "startUrl": "http://www.severnvets.co.uk/",
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          "avgInternalLinksPerPage": 84,
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          },
          "orphanCandidates": 26,
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          "sitemapDeclaredInRobots": true,
          "sitemapIsIndex": true,
          "sitemapHasLastmod": true,
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        },
        "crux": {
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        },
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            },
            {
              "id": "third-party-cookies",
              "title": "Uses third-party cookies",
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            },
            {
              "id": "deprecations",
              "title": "Uses deprecated APIs",
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            },
            {
              "id": "frame-title",
              "title": "`<frame>` or `<iframe>` elements do not have a title",
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            },
            {
              "id": "button-name",
              "title": "Buttons do not have an accessible name",
              "score": 0
            },
            {
              "id": "redirects",
              "title": "Avoid multiple page redirects",
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            },
            {
              "id": "list",
              "title": "Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).",
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            },
            {
              "id": "is-on-https",
              "title": "Does not use HTTPS",
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        "gbpDetail": {
          "source": "DataForSEO business_listings (area sweep)",
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          },
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          ],
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      "url": "http://www.lowesmoorvets.co.uk/?utm_source=gmb&utm_medium=organic&utm_campaign=attribute",
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            {
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            {
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            {
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      }
    },
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    },
    {
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