Cotswold Equine Physio — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 14 of 20

Digital Visibility Score51/100Rank 14 of 20 Furthest behind-13Content & trust: 40 against a sector median of 53

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	64	68	−4
Technical	100	88	+12
Local presence	69	78.5	−9.5
Visibility	0	4.5	−4.5
AI search presence	0	0	level
Content & trust	40	53	−13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-4
Technical		+12
Local presence		-9.5
Visibility		-4.5
AI search presence		0
Content & trust		-13

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Cheltenham	not in top 100
veterinary practice Cheltenham	not in top 100
best vets Cheltenham	not in top 100
emergency vet Cheltenham	not in top 100
cat vet Cheltenham	not in top 100
dog vet Cheltenham	not in top 100
24 hour vet Cheltenham	not in top 100
vet costs Cheltenham	not in top 100
animal hospital Cheltenham	not in top 100
vets Montpellier	not in top 100
vets Charlton Kings	not in top 100
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		64
Technical		100
Local presence		69
Visibility		0
AI search presence		0
Content & trust		40

this firm sector median leader

Cotswold Equine Physio trails Arvonia Vets Churchdown Veterinary Centre by 232 points across 5 pillars, but 68% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Cheltenham?
✗	Which veterinary practice in Cheltenham would you recommend?
✗	Top rated vets in Cheltenham
✗	My pet is unwell in Cheltenham - which vet should I call?
✗	Best vets in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	7
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

horse treatment2
equine physio2
arthritis treatment2
soreness treatment2
thorough assessment2
detailed explanations2
caring2
exercises2
advice2
treatments2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	40	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 827 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	69	7 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 40/100, below the sector median of 53.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 58); Content & trust (40 vs 96).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Cotswold Equine Physio in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Brambles Veterinary Surgery Barnwood Road	#12	57/100	2 places above you
Abbey Green Vets	#16	48/100	2 places below you
Cheltenham Equine Vets	#11	57/100	3 places above you
Four Wet Paws Hydrotherapy and Physiotherapy	#17	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 48 · accessibility 96 · best practices 100 · SEO 92 — biggest losses: Improve image delivery; Minimize main-thread work; Links do not have a discernible name
Google profile detail	5 photos · claimed · has a description · hours listed · 0 of 7 reviews are one star
Backlinks	12 referring domains · 14 links · rank 10
Site structure	17 pages crawled · 39.9 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 3% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	14 URLs listed · declared in robots.txt · newest entry 91 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Cotswold Equine Physio’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.