The Brambles Veterinary Surgery Barnwood Road — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 12 of 20

Digital Visibility Score57/100Rank 12 of 20 Problems found1The site has not changed in a long time Furthest behind-4Content & trust: 49 against a sector median of 53

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	80	68	+12
Technical	100	88	+12
Local presence	75	78.5	−3.5
Visibility	4	4.5	−0.5
AI search presence	0	0	level
Content & trust	49	53	−4

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+12
Technical		+12
Local presence		-3.5
Visibility		-0.5
AI search presence		0
Content & trust		-4

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.4 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 39, in the local 3-pack for 0 keywords.

Keyword	Position
vets Cheltenham	not in top 100
veterinary practice Cheltenham	not in top 100
best vets Cheltenham	not in top 100
emergency vet Cheltenham	not in top 100
cat vet Cheltenham	not in top 100
dog vet Cheltenham	not in top 100
24 hour vet Cheltenham	not in top 100
vet costs Cheltenham	not in top 100
animal hospital Cheltenham	not in top 100
vets Montpellier	not in top 100
vets Charlton Kings	#39
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		80
Technical		100
Local presence		75
Visibility		4
AI search presence		0
Content & trust		49

this firm sector median leader

The Brambles Veterinary Surgery Barnwood Road trails Arvonia Vets Churchdown Veterinary Centre by 207 points across 4 pillars, but 74% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Cheltenham?
✗	Which veterinary practice in Cheltenham would you recommend?
✗	Top rated vets in Cheltenham
✗	My pet is unwell in Cheltenham - which vet should I call?
✗	Best vets in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.26 / 5
Reviews	69
Locations	2
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

compassionate care10
polite staff9
nervous dogs3
euthanasia3
family atmosphere3
no injections2
allergy problems2
after care2
diagnostics2
aggressive2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	49	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 670 words · last changed: 878 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 39 · local 3-pack: 0
Local presence	75	69 reviews · rated 4.26 · 1 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: AI search presence (0 vs 100); Visibility (4 vs 58); Content & trust (49 vs 96).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest The Brambles Veterinary Surgery Barnwood Road in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Wood Veterinary Group, Longlevens	#10	58/100	2 places above you
Cotswold Equine Physio	#14	51/100	2 places below you
AAS Vets in Hucclecote, Gloucester	#9	60/100	3 places above you
Even Stride Veterinary Physiotherapy - Cheltenham	#15	50/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 67 · accessibility 85 · best practices 81 · SEO 100 — biggest losses: Document does not have a main landmark.; Avoid multiple page redirects; `[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
Google profile detail	23 photos · claimed · no description · hours listed · 10 of 56 reviews are one star
Backlinks	97 referring domains · 300 links · rank 142
Site structure	1 pages crawled · 79 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 26 sitemap pages not reachable by following links
Sitemap	27 URLs listed · declared in robots.txt · newest entry 127 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

The Brambles Veterinary Surgery Barnwood Road’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.