Wood Veterinary Group, Longlevens — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 58 / 100 · Rank 10 of 20

Digital Visibility Score58/100Rank 10 of 20 · top 47%Problems found2Structured data present, but no LocalBusiness markup Furthest behind-4Content & trust: 49 against a sector median of 53

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	80	68	+12
Technical	88	88	level
Local presence	87	78.5	+8.5
Visibility	13	4.5	+8.5
AI search presence	0	0	level
Content & trust	49	53	−4

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+12
Technical		0
Local presence		+8.5
Visibility		+8.5
AI search presence		0
Content & trust		-4

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth fixingVery little published contentThe homepage carries 349 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 32.3, in the local 3-pack for 0 keywords.

Keyword	Position
vets Cheltenham	not in top 100
veterinary practice Cheltenham	not in top 100
best vets Cheltenham	not in top 100
emergency vet Cheltenham	#21
cat vet Cheltenham	not in top 100
dog vet Cheltenham	#47
24 hour vet Cheltenham	#29
vet costs Cheltenham	not in top 100
animal hospital Cheltenham	not in top 100
vets Montpellier	not in top 100
vets Charlton Kings	not in top 100
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		80
Technical		88
Local presence		87
Visibility		13
AI search presence		0
Content & trust		49

this firm sector median leader

Wood Veterinary Group, Longlevens trails Arvonia Vets Churchdown Veterinary Centre by 192 points across 3 pillars, but 77% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Cheltenham?
✗	Which veterinary practice in Cheltenham would you recommend?
✗	Top rated vets in Cheltenham
✗	My pet is unwell in Cheltenham - which vet should I call?
✗	Best vets in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	125
Locations	1
Reviews in last 90 days	4
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	14.5s	one throttled load on a datacentre machine
Field (real users)	1.1s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 12.8× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

caring vets6
calm vet3
rabbit2
passionate staff2
vaccination2
owner care2
efficient staff2
clear explanations2
nice treatment2
highly recommended2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	49	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 349 words · last changed: 530 days ago
Visibility	13	ranks for 3 of 12 keywords · average position 32.3 · local 3-pack: 0
Local presence	87	125 reviews · rated 4.8 · 4 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (49 vs 96); Visibility (13 vs 58).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Wood Veterinary Group, Longlevens in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Dragon Vets, Prestbury Park	#8	62/100	2 places above you
The Brambles Veterinary Surgery Barnwood Road	#12	57/100	2 places below you
Casvet	#7	64/100	3 places above you
Arvonia Vets Gloucester Road	#13	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1128ms · INP 102ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 55 · accessibility 86 · best practices 81 · SEO 92 — biggest losses: Largest Contentful Paint; Links do not have descriptive text; Render-blocking requests
Google profile detail	14 photos · claimed · has a description · hours listed · 6 of 125 reviews are one star
Backlinks	110 referring domains · 246 links · rank 150 · 3 broken
Site structure	25 pages crawled · 58.3 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	30 URLs listed · declared in robots.txt · newest entry 6 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Wood Veterinary Group, Longlevens’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.