Casvet — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 64 / 100 · Rank 7 of 20

Digital Visibility Score64/100Rank 7 of 20 · top 32%Critical problem1The site is not served over HTTPS Furthest behind-12Speed & CWV: 56 against a sector median of 68

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	56	68	−12
Technical	88	88	level
Local presence	85	78.5	+6.5
Visibility	5	4.5	+0.5
AI search presence	80	0	+80
Content & trust	53	53	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-12
Technical		0
Local presence		+6.5
Visibility		+0.5
AI search presence		+80
Content & trust		0

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.6 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 3 keywords.

Keyword	Position
vets Cheltenham	not in top 100
veterinary practice Cheltenham	not in top 100
best vets Cheltenham	not in top 100
emergency vet Cheltenham	not in top 100
cat vet Cheltenham	not in top 100
dog vet Cheltenham	not in top 100
24 hour vet Cheltenham	not in top 100
vet costs Cheltenham	not in top 100
animal hospital Cheltenham	not in top 100
vets Montpellier	not in top 100
vets Charlton Kings	not in top 100
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		56
Technical		88
Local presence		85
Visibility		5
AI search presence		80
Content & trust		53

this firm sector median leader

Casvet trails Arvonia Vets Churchdown Veterinary Centre by 130 points across 4 pillars, but 74% of that is Visibility and Content & trust alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best vets in Cheltenham?	named
✗	Which veterinary practice in Cheltenham would you recommend?
✓	Top rated vets in Cheltenham	named
✓	My pet is unwell in Cheltenham - which vet should I call?	named
✓	Best vets in Montpellier, Cheltenham	named

Local presence

Google Business Profile.

Rating	4.7 / 5
Reviews	285
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff73
caring staff24
dog care7
cat care4
affordability3
support for shelter animals2
euthanasia2
kind nurses2
sanitised environment2
pet rescue2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,154 words · last changed: 943 days ago
Visibility	5	ranks for 0 of 12 keywords · local 3-pack: 3
Local presence	85	285 reviews · rated 4.7 · 3 new in 90 days
Technical	88	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 56/100, below the sector median of 68.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: Visibility (5 vs 58); Content & trust (53 vs 96); AI search presence (80 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Casvet in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Regency Vets	#5	74/100	2 places above you
AAS Vets in Hucclecote, Gloucester	#9	60/100	2 places below you
Folly Gardens Veterinary Clinic - Cheltenham	#4	74/100	3 places above you
Wood Veterinary Group, Longlevens	#10	58/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company OC307220 · 22.5 years old · active
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 62 · accessibility 85 · best practices 78 · SEO 92 — biggest losses: Links do not have descriptive text; Document request latency; Use efficient cache lifetimes
Google profile detail	8 photos · claimed · has a description · hours listed · 9 of 285 reviews are one star
Backlinks	47 referring domains · 60 links · rank 51
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt

Where to get this fixed

Casvet’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (5/100) and Content & trust (53/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.