Dragon Vets, Prestbury Park — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 62 / 100 · Rank 8 of 20

Digital Visibility Score62/100Rank 8 of 20 · top 37%Problems found1No XML sitemap foundOne page from the first2Closest: cat vet Cheltenham at #11Furthest behind-88Technical: 0 against a sector median of 88

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	68	−7
Technical	0	88	−88
Local presence	98	78.5	+19.5
Visibility	61	4.5	+56.5
AI search presence	100	0	+100
Content & trust	—	53	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-7
Technical		-88
Local presence		+19.5
Visibility		+56.5
AI search presence		+100
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 6.1, in the local 3-pack for 3 keywords.

Keyword	Position
vets Cheltenham	#7
veterinary practice Cheltenham	#6
best vets Cheltenham	#9
emergency vet Cheltenham	#1
cat vet Cheltenham	#11
dog vet Cheltenham	#6
24 hour vet Cheltenham	#2
vet costs Cheltenham	#2
animal hospital Cheltenham	#15
vets Montpellier	not in top 100
vets Charlton Kings	#2
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		61
Technical		0
Local presence		98
Visibility		61
AI search presence		100

this firm sector median leader

The whole deficit to Arvonia Vets Churchdown Veterinary Centre is Technical and Speed & CWV — 72 points. It already matches or beats the leader on Local presence, Visibility, AI search presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

cat vet Cheltenham		#11
animal hospital Cheltenham		#15

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 5 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best vets in Cheltenham?	cited by domain
✓	Which veterinary practice in Cheltenham would you recommend?	cited by domain
✓	Top rated vets in Cheltenham	cited by domain
✓	My pet is unwell in Cheltenham - which vet should I call?	cited by domain
✓	Best vets in Montpellier, Cheltenham	cited by domain

Local presence

Google Business Profile.

Rating	4.58 / 5
Reviews	529
Locations	3
Reviews in last 90 days	18
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	61	ranks for 10 of 12 keywords · average position 6.1 · local 3-pack: 3
Local presence	98	529 reviews · rated 4.58 · 18 new in 90 days
Technical	0	HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

• Technical: 0/100, below the sector median of 88.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: Technical (0 vs 63).

Top fixes (ranked by impact)

1. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
2. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Dragon Vets, Prestbury Park in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Woodmancote Vets	#6	71/100	2 places above you
Wood Veterinary Group, Longlevens	#10	58/100	2 places below you
Regency Vets	#5	74/100	3 places above you
Cheltenham Equine Vets	#11	57/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 62 · accessibility 93 · best practices 73 · SEO 92 — biggest losses: Legacy JavaScript; Uses deprecated APIs; Use efficient cache lifetimes
Google profile detail	10 photos · claimed · has a description · no hours listed · 6 of 22 reviews are one star
Backlinks	156 referring domains · 672 links · rank 177
Site structure	Not crawled — fetch failed

Where to get this fixed

Dragon Vets, Prestbury Park’s lowest-scoring pillars among those we publish remediation guidance for:

• Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
• Visibility (61/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveCasvet#7 · 64/100 Full indexAll 20 firms ↓ Ranked belowAAS Vets in Hucclecote, Gloucester#9 · 60/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.