Cheltenham Equine Vets — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 11 of 20

Digital Visibility Score57/100Rank 11 of 20 Problems found1The site has not changed in a long time One page from the first3Closest: veterinary practice Cheltenham at #14 Furthest behind-16Speed & CWV: 52 against a sector median of 68

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	52	68	−16
Technical	100	88	+12
Local presence	76	78.5	−2.5
Visibility	43	4.5	+38.5
AI search presence	0	0	level
Content & trust	53	53	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-16
Technical		+12
Local presence		-2.5
Visibility		+38.5
AI search presence		0
Content & trust		0

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.5 years ago.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 19.6, in the local 3-pack for 1 keyword.

Keyword	Position
vets Cheltenham	#6
veterinary practice Cheltenham	#14
best vets Cheltenham	#6
emergency vet Cheltenham	#10
cat vet Cheltenham	#17
dog vet Cheltenham	#59
24 hour vet Cheltenham	#23
vet costs Cheltenham	#17
animal hospital Cheltenham	#10
vets Montpellier	not in top 100
vets Charlton Kings	#34
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		52
Technical		100
Local presence		76
Visibility		43
AI search presence		0
Content & trust		53

this firm sector median leader

Cheltenham Equine Vets trails Arvonia Vets Churchdown Veterinary Centre by 181 points across 5 pillars, but 79% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

veterinary practice Cheltenham		#14
cat vet Cheltenham		#17
vet costs Cheltenham		#17

3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Cheltenham?
✗	Which veterinary practice in Cheltenham would you recommend?
✗	Top rated vets in Cheltenham
✗	My pet is unwell in Cheltenham - which vet should I call?
✗	Best vets in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	28
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

horse8
kindness3
vets3
care3
team2
vet care2
understanding2
advice2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 3,027 words · last changed: 1644 days ago
Visibility	43	ranks for 10 of 12 keywords · average position 19.6 · local 3-pack: 1
Local presence	76	28 reviews · rated 4.9 · 1 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 52/100, below the sector median of 68.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (53 vs 96); Speed & CWV (52 vs 70).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Cheltenham Equine Vets in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
AAS Vets in Hucclecote, Gloucester	#9	60/100	2 places above you
Arvonia Vets Gloucester Road	#13	53/100	2 places below you
Dragon Vets, Prestbury Park	#8	62/100	3 places above you
Cotswold Equine Physio	#14	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 50 · accessibility 89 · best practices 78 · SEO 83 — biggest losses: Links are not crawlable; Browser errors were logged to the console; LCP request discovery
Google profile detail	3 photos · claimed · has a description · hours listed · 0 of 28 reviews are one star
Backlinks	72 referring domains · 139 links · rank 123
Site structure	1 pages crawled · 44 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 14% of links use a generic anchor · 10 sitemap pages not reachable by following links
Sitemap	11 URLs listed · declared in robots.txt · newest entry 104 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Cheltenham Equine Vets’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (43/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.