Pet Care Scheme at Casvet — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 45 / 100 · Rank 19 of 20

Digital Visibility Score45/100Rank 19 of 20Problems found1No structured data on the homepageFurthest behind-18Content & trust: 35 against a sector median of 53

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	63	68	−5
Technical	75	88	−13
Local presence	65	78.5	−13.5
Visibility	4	4.5	−0.5
AI search presence	0	0	level
Content & trust	35	53	−18

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		-13
Local presence		-13.5
Visibility		-0.5
AI search presence		0
Content & trust		-18

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 58, in the local 3-pack for 0 keywords.

Keyword	Position
vets Cheltenham	not in top 100
veterinary practice Cheltenham	not in top 100
best vets Cheltenham	not in top 100
emergency vet Cheltenham	not in top 100
cat vet Cheltenham	not in top 100
dog vet Cheltenham	#58
24 hour vet Cheltenham	not in top 100
vet costs Cheltenham	not in top 100
animal hospital Cheltenham	not in top 100
vets Montpellier	not in top 100
vets Charlton Kings	not in top 100
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		63
Technical		75
Local presence		65
Visibility		4
AI search presence		0
Content & trust		35

this firm sector median leader

Pet Care Scheme at Casvet trails Arvonia Vets Churchdown Veterinary Centre by 238 points across 5 pillars, but 68% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Cheltenham?
✗	Which veterinary practice in Cheltenham would you recommend?
✗	Top rated vets in Cheltenham
✗	My pet is unwell in Cheltenham - which vet should I call?
✗	Best vets in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.7 / 5
Reviews	3
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	25.1s	one throttled load on a datacentre machine
Field (real users)	1.2s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 21.1× the real-user figure. Both agree the site is performing acceptably for real visitors.

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	35	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 538 words
Visibility	4	ranks for 1 of 12 keywords · average position 58 · local 3-pack: 0
Local presence	65	3 reviews · rated 4.7 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 75/100, below the sector median of 88.
• Local presence: 65/100, below the sector median of 78.5.
• Content & trust: 35/100, below the sector median of 53.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (35 vs 96); Visibility (4 vs 58).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Pet Care Scheme at Casvet in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Four Wet Paws Hydrotherapy and Physiotherapy	#17	48/100	2 places above you
Abbey Green Vets	#16	48/100	3 places above you
Even Stride Veterinary Physiotherapy - Cheltenham	#15	50/100	4 places above you
Cotswold Equine Physio	#14	51/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1188ms · INP 186ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 52 · accessibility 69 · best practices 77 · SEO 85 — biggest losses: ARIA input fields do not have accessible names; Legacy JavaScript; Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	13781 referring domains · 99530 links · rank 415 · 2745 broken
Site structure	25 pages crawled · 121.5 internal links per page · reachable in: contact 1 click, about 2 clicks, team 2 clicks, services 1 click · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Pet Care Scheme at Casvet’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveCERES vets#18 · 46/100 Full indexAll 20 firms ↓ Ranked belowSheila Jones Equine#20 · 45/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.