Madra Veterinary Clinic Cheltenham — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 76 / 100 · Rank 3 of 20

Digital Visibility Score76/100Rank 3 of 20 · top 11%Critical problem1Search engines are being told not to index this siteFurthest behind-18Content & trust: 35 against a sector median of 53

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	63	68	−5
Technical	75	88	−13
Local presence	91	78.5	+12.5
Visibility	75	4.5	+70.5
AI search presence	100	0	+100
Content & trust	35	53	−18

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		-13
Local presence		+12.5
Visibility		+70.5
AI search presence		+100
Content & trust		-18

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 2.8, in the local 3-pack for 5 keywords.

Keyword	Position
vets Cheltenham	#1
veterinary practice Cheltenham	#4
best vets Cheltenham	#1
emergency vet Cheltenham	#4
cat vet Cheltenham	#2
dog vet Cheltenham	#1
24 hour vet Cheltenham	#7
vet costs Cheltenham	#5
animal hospital Cheltenham	#2
vets Montpellier	not in top 100
vets Charlton Kings	#1
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		63
Technical		75
Local presence		91
Visibility		75
AI search presence		100
Content & trust		35

this firm sector median leader

The whole deficit to Arvonia Vets Churchdown Veterinary Centre is Content & trust and Speed & CWV — 68 points. It already matches or beats the leader on Technical, Local presence, Visibility, AI search presence.

AI search presence

Named in 5 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best vets in Cheltenham?	cited by domain
✓	Which veterinary practice in Cheltenham would you recommend?	cited by domain
✓	Top rated vets in Cheltenham	named
✓	My pet is unwell in Cheltenham - which vet should I call?	cited by domain
✓	Best vets in Montpellier, Cheltenham	cited by domain

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	85
Locations	1
Reviews in last 90 days	6
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• independent vets7
• nervous dog6
• health check6
• welcoming atmosphere5
• short notice appointments3
• spaniel3
• clean surgery2
• family run vets2
• no nerves2
• options explained2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	35	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 551 words
Visibility	75	ranks for 10 of 12 keywords · average position 2.8 · local 3-pack: 5
Local presence	91	85 reviews · rated 5 · 6 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Technical: 75/100, below the sector median of 88.
• Content & trust: 35/100, below the sector median of 53.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: Content & trust (35 vs 96).

Top fixes (ranked by impact)

1. Add about/team pages, and refresh stale content.
2. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
3. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.

Firms ranked near this one

The firms nearest Madra Veterinary Clinic Cheltenham in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Arvonia Vets Churchdown Veterinary Centre	#1	76/100	2 places above you
Regency Vets	#5	74/100	2 places below you
Woodmancote Vets	#6	71/100	3 places below you
Casvet	#7	64/100	4 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 70 · accessibility 92 · best practices 81 · SEO 100 — biggest losses: Forced reflow; Avoid multiple page redirects; Document request latency
Google profile detail	25 photos · claimed · has a description · hours listed · 0 of 85 reviews are one star
Backlinks	39 referring domains · 48 links · rank 97
Site structure	1 pages crawled · 26 internal links per page · reachable in: about 1 click, services 1 click · 0% of links use a generic anchor · 6 sitemap pages not reachable by following links
Sitemap	7 URLs listed · declared in robots.txt · newest entry 9 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Madra Veterinary Clinic Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:

• Content & trust (35/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.
• Technical (75/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.

↑ Ranked aboveCheltenham Animal Shelter#2 · 76/100 Full indexAll 20 firms ↓ Ranked belowFolly Gardens Veterinary Clinic - Cheltenham#4 · 74/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.