Cheltenham Animal Shelter — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 76 / 100 · Rank 2 of 20

Digital Visibility Score76/100Rank 2 of 20 · top 5%Problems found1The site has not changed in a long time

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	69	68	+1
Technical	100	88	+12
Local presence	94	78.5	+15.5
Visibility	59	4.5	+54.5
AI search presence	60	0	+60
Content & trust	53	53	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		+12
Local presence		+15.5
Visibility		+54.5
AI search presence		+60
Content & trust		0

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.2 years ago.

Where this firm ranks

Ranks for 9 of 12 keywords, average position 3.7, in the local 3-pack for 0 keywords.

Keyword	Position
vets Cheltenham	#5
veterinary practice Cheltenham	#9
best vets Cheltenham	#4
emergency vet Cheltenham	#5
cat vet Cheltenham	#1
dog vet Cheltenham	#2
24 hour vet Cheltenham	#3
vet costs Cheltenham	#3
animal hospital Cheltenham	#1
vets Montpellier	not in top 100
vets Charlton Kings	not in top 100
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		69
Technical		100
Local presence		94
Visibility		59
AI search presence		60
Content & trust		53

this firm sector median leader

Cheltenham Animal Shelter trails Arvonia Vets Churchdown Veterinary Centre by 84 points across 3 pillars, but 99% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Technical, Local presence, Visibility.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best vets in Cheltenham?	named
✗	Which veterinary practice in Cheltenham would you recommend?
✓	Top rated vets in Cheltenham	named
✓	My pet is unwell in Cheltenham - which vet should I call?	named
✗	Best vets in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.5 / 5
Reviews	299
Locations	1
Reviews in last 90 days	8
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

adoption process21
charity shop12
safe environment8
kennel6
rehoming5
behaviourists4
lovely staff3
rescue dog2
pet matching2
vaccinations2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 833 words · last changed: 1159 days ago
Visibility	59	ranks for 9 of 12 keywords · average position 3.7 · local 3-pack: 0
Local presence	94	299 reviews · rated 4.5 · 8 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: Content & trust (53 vs 96); AI search presence (60 vs 100).

Top fixes (ranked by impact)

Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Cheltenham Animal Shelter in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Folly Gardens Veterinary Clinic - Cheltenham	#4	74/100	2 places below you
Regency Vets	#5	74/100	3 places below you
Woodmancote Vets	#6	71/100	4 places below you
Casvet	#7	64/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 03804561 · 27.1 years old · active · SIC 47190
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 49 · accessibility 81 · best practices 74 · SEO 92 — biggest losses: Reduce JavaScript execution time; Avoid multiple page redirects; Render-blocking requests
Google profile detail	65 photos · claimed · has a description · hours listed · 16 of 299 reviews are one star
Backlinks	371 referring domains · 1279 links · rank 228 · 19 broken
Site structure	1 pages crawled · 176 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 3% of links use a generic anchor · 111 sitemap pages not reachable by following links
Sitemap	111 URLs listed · declared in robots.txt · newest entry 4 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Cheltenham Animal Shelter’s lowest-scoring pillars among those we publish remediation guidance for:

Content & trust (53/100) and Visibility (59/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing these pillars: content & trust, visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.