Worcester Cranial — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 39 / 100 · Rank 37 of 45

Digital Visibility Score39/100Rank 37 of 45 Critical problem1The site is not served over HTTPS Furthest behind-35Content & trust: 15 against a sector median of 50

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	62	+5
Technical	50	75	−25
Local presence	65	72	−7
Visibility	7	7	level
AI search presence	0	0	level
Content & trust	15	50	−35

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+5
Technical		-25
Local presence		-7
Visibility		0
AI search presence		0
Content & trust		-35

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 10, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	not in top 100
chiropractor Worcester	not in top 100
osteopath Worcester	#10
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Speed & CWV		67
Technical		50
Local presence		65
Visibility		7
AI search presence		0
Content & trust		15

this firm sector median leader

Worcester Cranial trails Worcester Physiotherapy Clinic by 275 points across 6 pillars, but 50% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✗	Best physiotherapy in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	15	about page: no · team page: no · credentials: no · blog or news: no · homepage: 706 words
Visibility	7	ranks for 1 of 12 keywords · average position 10 · local 3-pack: 0
Local presence	65	2 reviews · rated 5 · 0 new in 90 days
Technical	50	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 50/100, below the sector median of 75.
Content & trust: 15/100, below the sector median of 50.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: AI search presence (0 vs 80); Visibility (7 vs 64); Technical (50 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Worcester Cranial in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Peter Jones Osteopath	#35	39/100	2 places above you
Sandie Davis Physiotherapy	#39	37/100	2 places below you
Ken Brooks Osteopath	#34	40/100	3 places above you
Morgan Chiropractic Clinic	#40	34/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 75 · accessibility 61 · best practices 74 · SEO 92 — biggest losses: Browser errors were logged to the console; Image elements do not have `[alt]` attributes; Render-blocking requests
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	40 referring domains · 43 links · rank 63
Site structure	7 pages crawled · 7 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	7 URLs listed · not declared in robots.txt · newest entry 355 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Worcester Cranial’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (7/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.