Morgan Chiropractic Clinic — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 34 / 100 · Rank 40 of 45

Digital Visibility Score34/100Rank 40 of 45Problems found1No XML sitemap foundFurthest behind-42Technical: 33 against a sector median of 75

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	73	62	+11
Technical	33	75	−42
Local presence	47	72	−25
Visibility	0	7	−7
AI search presence	0	0	level
Content & trust	—	50	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+11
Technical		-42
Local presence		-25
Visibility		-7
AI search presence		0
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	not in top 100
chiropractor Worcester	not in top 100
osteopath Worcester	not in top 100
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Speed & CWV		73
Technical		33
Local presence		47
Visibility		0
AI search presence		0

this firm sector median leader

Morgan Chiropractic Clinic trails Worcester Physiotherapy Clinic by 273 points across 5 pillars, but 54% of that is AI search presence and Technical alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✗	Best physiotherapy in St Johns, Worcester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	47	0 reviews · 0 new in 90 days
Technical	33	HTTPS: yes · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

• Technical: 33/100, below the sector median of 75.
• Local presence: 47/100, below the sector median of 72.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: AI search presence (0 vs 80); Technical (33 vs 100); Visibility (0 vs 64).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.

Firms ranked near this one

The firms nearest Morgan Chiropractic Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Orchard Lodge Clinic	#38	38/100	2 places above you
Clare Davies	#42	32/100	2 places below you
Worcester Cranial	#37	39/100	3 places above you
Tamille Phillips Cranial Osteopath	#43	31/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 85 · accessibility 94 · best practices 78 · SEO 40 — biggest losses: Page is blocked from indexing; `<html>` element does not have a `[lang]` attribute; Use efficient cache lifetimes
Google profile detail	1 photo · claimed · no description · hours listed
Backlinks	29 referring domains · 33 links · rank 0
Site structure	Not crawled — homepage HTTP 404

Where to get this fixed

Morgan Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveSandie Davis Physiotherapy#39 · 37/100 Full indexAll 45 firms ↓ Ranked belowSC Coaching and Training#41 · 33/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.