Ken Brooks Osteopath — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 40 / 100 · Rank 34 of 45

Digital Visibility Score40/100Rank 34 of 45Problems found3No XML sitemap foundFurthest behind-32Technical: 43 against a sector median of 75

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	46	62	−16
Technical	43	75	−32
Local presence	71	72	−1
Visibility	33	7	+26
AI search presence	0	0	level
Content & trust	30	50	−20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-16
Technical		-32
Local presence		-1
Visibility		+26
AI search presence		0
Content & trust		-20

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 377 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 2, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	not in top 100
chiropractor Worcester	not in top 100
osteopath Worcester	#2
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Speed & CWV		46
Technical		43
Local presence		71
Visibility		33
AI search presence		0
Content & trust		30

this firm sector median leader

Ken Brooks Osteopath trails Worcester Physiotherapy Clinic by 256 points across 6 pillars, but 54% of that is AI search presence and Technical alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✗	Best physiotherapy in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	11
Locations	2
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 377 words
Visibility	33	ranks for 1 of 12 keywords · average position 2 · local 3-pack: 1
Local presence	71	11 reviews · rated 5 · 0 new in 90 days
Technical	43	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

• Speed & CWV: 46/100, below the sector median of 62.
• Technical: 43/100, below the sector median of 75.
• Content & trust: 30/100, below the sector median of 50.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: AI search presence (0 vs 80); Technical (43 vs 100); Speed & CWV (46 vs 82).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Add about/team pages, and refresh stale content.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Ken Brooks Osteopath in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The[Clinic] Foot & Back Specialists	#32	42/100	2 places above you
Stallard Veterinary Physiotherapy and Rehabilitation	#36	39/100	2 places below you
HJ Physiotherapy Malvern	#31	43/100	3 places above you
Worcester Cranial	#37	39/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 41 · accessibility 90 · best practices 73 · SEO 73 — biggest losses: Browser errors were logged to the console; Use efficient cache lifetimes; Reduce unused JavaScript
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	44 referring domains · 48 links · rank 12
Site structure	4 pages crawled · 11.8 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Ken Brooks Osteopath’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (30/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveWorcester Vet Physio#33 · 42/100 Full indexAll 45 firms ↓ Ranked belowPeter Jones Osteopath#35 · 39/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.