HJ Physiotherapy Malvern — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 43 / 100 · Rank 31 of 45

Digital Visibility Score43/100Rank 31 of 45 Problems found2No structured data on the homepage Furthest behind-20Content & trust: 30 against a sector median of 50

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	49	62	−13
Technical	75	75	level
Local presence	78	72	+6
Visibility	0	7	−7
AI search presence	0	0	level
Content & trust	30	50	−20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-13
Technical		0
Local presence		+6
Visibility		-7
AI search presence		0
Content & trust		-20

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 351 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	not in top 100
chiropractor Worcester	not in top 100
osteopath Worcester	not in top 100
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Speed & CWV		49
Technical		75
Local presence		78
Visibility		0
AI search presence		0
Content & trust		30

this firm sector median leader

HJ Physiotherapy Malvern trails Worcester Physiotherapy Clinic by 247 points across 6 pillars, but 58% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✗	Best physiotherapy in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	63
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

knowledgeable staff20
back pain relief8
acupuncture7
thorough assessment6
exercise recommendations6
polite staff5
rehab program4
strength training3
injury exercises2
clear diagnosis2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: no · team page: yes · credentials: no · blog or news: no · homepage: 351 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	78	63 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Speed & CWV: 49/100, below the sector median of 62.
Content & trust: 30/100, below the sector median of 50.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 64); Speed & CWV (49 vs 82).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest HJ Physiotherapy Malvern in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Ombersley Physiotherapy	#29	46/100	2 places above you
Worcester Vet Physio	#33	42/100	2 places below you
Worcester Chiropractic Centre	#28	47/100	3 places above you
Ken Brooks Osteopath	#34	40/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 16295609 · 1.5 years old · active · SIC 86900
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 55 · accessibility 86 · best practices 78 · SEO 92 — biggest losses: Avoid multiple page redirects; Links do not have a discernible name; Network dependency tree
Google profile detail	39 photos · claimed · has a description · hours listed · 0 of 63 reviews are one star
Backlinks	39 referring domains · 42 links · rank 0
Site structure	1 pages crawled · 50 internal links per page · reachable in: contact 1 click, team 1 click, services 1 click · 2% of links use a generic anchor · 14 sitemap pages not reachable by following links
Sitemap	15 URLs listed · declared in robots.txt · newest entry 8 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

HJ Physiotherapy Malvern’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.