Worcester Chiropractic Centre — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 47 / 100 · Rank 28 of 45

Digital Visibility Score47/100Rank 28 of 45Problems found2No structured data on the homepageFurthest behind-12Technical: 63 against a sector median of 75

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	70	62	+8
Technical	63	75	−12
Local presence	65	72	−7
Visibility	14	7	+7
AI search presence	0	0	level
Content & trust	54	50	+4

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+8
Technical		-12
Local presence		-7
Visibility		+7
AI search presence		0
Content & trust		+4

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 42, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	#52
chiropractor Worcester	#3
osteopath Worcester	#71
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Speed & CWV		70
Technical		63
Local presence		65
Visibility		14
AI search presence		0
Content & trust		54

this firm sector median leader

Worcester Chiropractic Centre trails Worcester Physiotherapy Clinic by 214 points across 5 pillars, but 61% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✗	Best physiotherapy in St Johns, Worcester

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	8
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• sore back treatment2
• issue identification2
• clear explanations2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	54	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 309 words · last changed: 126 days ago
Visibility	14	ranks for 3 of 12 keywords · average position 42 · local 3-pack: 1
Local presence	65	8 reviews · rated 4.9 · 0 new in 90 days
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 63/100, below the sector median of 75.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: AI search presence (0 vs 80); Visibility (14 vs 64); Technical (63 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Worcester Chiropractic Centre in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Fizzy Lemon Physiotherapy	#26	48/100	2 places above you
ALP Paediatric Physiotherapy	#30	44/100	2 places below you
Emma Oldham Osteopath	#25	48/100	3 places above you
HJ Physiotherapy Malvern	#31	43/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 93 · accessibility 65 · best practices 70 · SEO 83 — biggest losses: Image elements do not have `[alt]` attributes; Issues were logged in the `Issues` panel in Chrome Devtools; LCP request discovery
Google profile detail	6 photos · claimed · no description · no hours listed · 0 of 8 reviews are one star
Backlinks	30 referring domains · 52 links · rank 53
Site structure	1 pages crawled · 18 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 8 sitemap pages not reachable by following links
Sitemap	9 URLs listed · declared in robots.txt · newest entry 126 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Worcester Chiropractic Centre’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (14/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveDroitwich Chiropractic Clinic#27 · 47/100 Full indexAll 45 firms ↓ Ranked belowOmbersley Physiotherapy#29 · 46/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.