Droitwich Chiropractic Clinic — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 47 / 100 · Rank 27 of 45

Digital Visibility Score47/100Rank 27 of 45 Problems found2Structured data present, but no LocalBusiness markup Furthest behind-17Content & trust: 33 against a sector median of 50

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	57	62	−5
Technical	88	75	+13
Local presence	69	72	−3
Visibility	4	7	−3
AI search presence	0	0	level
Content & trust	33	50	−17

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		+13
Local presence		-3
Visibility		-3
AI search presence		0
Content & trust		-17

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 10.6 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 24, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	not in top 100
chiropractor Worcester	#24
osteopath Worcester	not in top 100
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Speed & CWV		57
Technical		88
Local presence		69
Visibility		4
AI search presence		0
Content & trust		33

this firm sector median leader

Droitwich Chiropractic Clinic trails Worcester Physiotherapy Clinic by 228 points across 6 pillars, but 61% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✗	Best physiotherapy in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	11
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	33	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 702 words · last changed: 3876 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 24 · local 3-pack: 0
Local presence	69	11 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 33/100, below the sector median of 50.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: AI search presence (0 vs 80); Visibility (4 vs 64); Local presence (69 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Droitwich Chiropractic Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Emma Oldham Osteopath	#25	48/100	2 places above you
Ombersley Physiotherapy	#29	46/100	2 places below you
Droitwich Spa Osteopaths Ltd	#24	48/100	3 places above you
ALP Paediatric Physiotherapy	#30	44/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 57 · accessibility 80 · best practices 78 · SEO 85 — biggest losses: Forced reflow; Image elements do not have `[alt]` attributes; Font display
Google profile detail	4 photos · unclaimed · no description · no hours listed · 0 of 11 reviews are one star
Backlinks	28 referring domains · 52 links · rank 51
Site structure	1 pages crawled · 14 internal links per page · 0% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap	1 URLs listed · not declared in robots.txt · newest entry 391 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Droitwich Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.