Droitwich Spa Osteopaths Ltd — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 24 of 45

Digital Visibility Score48/100Rank 24 of 45Critical problem1Search engines are being told not to index this siteFurthest behind-15Content & trust: 35 against a sector median of 50

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	62	+3
Technical	75	75	level
Local presence	77	72	+5
Visibility	8	7	+1
AI search presence	0	0	level
Content & trust	35	50	−15

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+3
Technical		0
Local presence		+5
Visibility		+1
AI search presence		0
Content & trust		-15

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 23.5, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	#40
chiropractor Worcester	not in top 100
osteopath Worcester	#7
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Speed & CWV		65
Technical		75
Local presence		77
Visibility		8
AI search presence		0
Content & trust		35

this firm sector median leader

Droitwich Spa Osteopaths Ltd trails Worcester Physiotherapy Clinic by 219 points across 6 pillars, but 62% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✗	Best physiotherapy in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	44
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendly staff7
• back problems5
• injury healing2
• thoroughness2
• neck pain relief2
• shoulder pain relief2
• neck2
• treatment2
• knee2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	35	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 694 words
Visibility	8	ranks for 2 of 12 keywords · average position 23.5 · local 3-pack: 0
Local presence	77	44 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Content & trust: 35/100, below the sector median of 50.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: AI search presence (0 vs 80); Visibility (8 vs 64); Technical (75 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Droitwich Spa Osteopaths Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Energize Therapy	#22	50/100	2 places above you
Fizzy Lemon Physiotherapy	#26	48/100	2 places below you
The Osteopathic Clinic - Worcestershire	#21	51/100	3 places above you
Droitwich Chiropractic Clinic	#27	47/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07742408 · 15 years old · active · SIC 86900
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 75 · accessibility 93 · best practices 100 · SEO 100 — biggest losses: Links do not have a discernible name; Reduce unused JavaScript; LCP request discovery
Google profile detail	6 photos · claimed · has a description · hours listed · 0 of 44 reviews are one star
Backlinks	122 referring domains · 291 links · rank 140
Site structure	4 pages crawled · 18 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap	4 URLs listed · declared in robots.txt · newest entry 155 days old · 4 of 4 sampled URLs resolve

Where to get this fixed

Droitwich Spa Osteopaths Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveDocHQ#23 · 48/100 Full indexAll 45 firms ↓ Ranked belowEmma Oldham Osteopath#25 · 48/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.