Emma Oldham Osteopath — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 25 of 45

Digital Visibility Score48/100Rank 25 of 45 Critical problem1The site is not served over HTTPS Furthest behind-34Content & trust: 16 against a sector median of 50

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	62	+5
Technical	75	75	level
Local presence	65	72	−7
Visibility	34	7	+27
AI search presence	0	0	level
Content & trust	16	50	−34

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+5
Technical		0
Local presence		-7
Visibility		+27
AI search presence		0
Content & trust		-34

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 8.3 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 1, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	not in top 100
chiropractor Worcester	not in top 100
osteopath Worcester	#1
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Speed & CWV		67
Technical		75
Local presence		65
Visibility		34
AI search presence		0
Content & trust		16

this firm sector median leader

Emma Oldham Osteopath trails Worcester Physiotherapy Clinic by 222 points across 6 pillars, but 53% of that is AI search presence and Content & trust alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✗	Best physiotherapy in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	16	about page: no · team page: no · credentials: no · blog or news: no · homepage: 777 words · last changed: 3023 days ago
Visibility	34	ranks for 1 of 12 keywords · average position 1 · local 3-pack: 0
Local presence	65	2 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: yes

Key findings

Content & trust: 16/100, below the sector median of 50.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (16 vs 53); Local presence (65 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Emma Oldham Osteopath in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
DocHQ	#23	48/100	2 places above you
Droitwich Chiropractic Clinic	#27	47/100	2 places below you
Energize Therapy	#22	50/100	3 places above you
Worcester Chiropractic Centre	#28	47/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 69 · accessibility 60 · best practices 78 · SEO 85 — biggest losses: Avoid large layout shifts; Reduce unused JavaScript; Background and foreground colors do not have a sufficient contrast ratio.
Google profile detail	5 photos · claimed · has a description · hours listed
Backlinks	43 referring domains · 48 links · rank 73
Site structure	1 pages crawled · 13 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Emma Oldham Osteopath’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (16/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.