Backstop Osteopaths - Worcester — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 29 / 100 · Rank 44 of 45

Digital Visibility Score29/100Rank 44 of 45 Problems found1No XML sitemap found Furthest behind-75Technical: 0 against a sector median of 75

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	62	not measured
Technical	0	75	−75
Local presence	84	72	+12
Visibility	25	7	+18
AI search presence	0	0	level
Content & trust	—	50	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		-75
Local presence		+12
Visibility		+18
AI search presence		0
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 6, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	#6
chiropractor Worcester	not in top 100
osteopath Worcester	#6
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Technical		0
Local presence		84
Visibility		25
AI search presence		0

this firm sector median leader

Backstop Osteopaths - Worcester trails Worcester Physiotherapy Clinic by 235 points across 4 pillars, but 77% of that is Technical and AI search presence alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✗	Best physiotherapy in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	24
Locations	1
Reviews in last 90 days	4
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

lower back problems5
back pain4
suffering3
spinal2
pain management2
caring staff2
neck problems2
hips2
couple2
treatment2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	25	ranks for 2 of 12 keywords · average position 6 · local 3-pack: 1
Local presence	84	24 reviews · rated 5 · 4 new in 90 days
Technical	0	HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

Technical: 0/100, below the sector median of 75.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: Technical (0 vs 100); AI search presence (0 vs 80); Visibility (25 vs 64).

Top fixes (ranked by impact)

Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Backstop Osteopaths - Worcester in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Clare Davies	#42	32/100	2 places above you
SC Coaching and Training	#41	33/100	3 places above you
Morgan Chiropractic Clinic	#40	34/100	4 places above you
Sandie Davis Physiotherapy	#39	37/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 67 · accessibility 84 · best practices 81 · SEO 100 — biggest losses: Minify CSS; LCP request discovery; Does not use HTTPS
Google profile detail	13 photos · claimed · has a description · hours listed · 0 of 24 reviews are one star
Backlinks	51 referring domains · 99 links · rank 0
Site structure	Not crawled — timeout

Where to get this fixed

Backstop Osteopaths - Worcester’s lowest-scoring pillars among those we publish remediation guidance for:

Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.