Bradford's Physiotherapy — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 15 of 45

Digital Visibility Score53/100Rank 15 of 45 · top 32%Problems found1No structured data on the homepage Furthest behind-7Visibility: 0 against a sector median of 7

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	62	level
Technical	75	75	level
Local presence	80	72	+8
Visibility	0	7	−7
AI search presence	0	0	level
Content & trust	95	50	+45

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		0
Technical		0
Local presence		+8
Visibility		-7
AI search presence		0
Content & trust		+45

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	not in top 100
chiropractor Worcester	not in top 100
osteopath Worcester	not in top 100
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Speed & CWV		62
Technical		75
Local presence		80
Visibility		0
AI search presence		0
Content & trust		95

this firm sector median leader

Bradford's Physiotherapy trails Worcester Physiotherapy Clinic by 209 points across 5 pillars, but 69% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✗	Best physiotherapy in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	26
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

diagnosis4
tailored treatment3
helpful advice3
thoroughness3
caring staff3
root cause analysis2
back pain relief2
strength training2
genuine care2
rehabilitation techniques2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	95	about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 670 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	80	26 reviews · rated 5 · 3 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 64); Technical (75 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Bradford's Physiotherapy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Harry Ingham Physiotherapy Clinic	#13	55/100	2 places above you
Izzy Greaves Sports Therapy	#17	53/100	2 places below you
Costello Chiropractic Clinic	#12	55/100	3 places above you
Living Well Chiropractic	#18	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 61 · accessibility 68 · best practices 78 · SEO 92 — biggest losses: LCP request discovery; Render-blocking requests; Largest Contentful Paint
Google profile detail	2 photos · claimed · has a description · no hours listed · 0 of 26 reviews are one star
Backlinks	38 referring domains · 62 links · rank 125
Site structure	1 pages crawled · 42 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 10% of links use a generic anchor · 8 sitemap pages not reachable by following links
Sitemap	9 URLs listed · declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Where to get this fixed

Bradford’s Physiotherapy’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.