healthcare rm — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 20 of 45

Digital Visibility Score51/100Rank 20 of 45 · top 43%Problems found1The site has not changed in a long time Furthest behind-11Local presence: 61 against a sector median of 72

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	52	62	−10
Technical	100	75	+25
Local presence	61	72	−11
Visibility	0	7	−7
AI search presence	20	0	+20
Content & trust	49	50	−1

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-10
Technical		+25
Local presence		-11
Visibility		-7
AI search presence		+20
Content & trust		-1

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 8.9 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	not in top 100
chiropractor Worcester	not in top 100
osteopath Worcester	not in top 100
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Speed & CWV		52
Technical		100
Local presence		61
Visibility		0
AI search presence		20
Content & trust		49

this firm sector median leader

healthcare rm trails Worcester Physiotherapy Clinic by 197 points across 5 pillars, but 63% of that is Visibility and AI search presence alone. It already matches or beats the leader on Technical.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✓	Best physiotherapy in St Johns, Worcester	named

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	49	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 462 words · last changed: 3266 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	61	1 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 52/100, below the sector median of 62.
Local presence: 61/100, below the sector median of 72.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: Visibility (0 vs 64); AI search presence (20 vs 80); Local presence (61 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest healthcare rm in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Living Well Chiropractic	#18	53/100	2 places above you
Energize Therapy	#22	50/100	2 places below you
Izzy Greaves Sports Therapy	#17	53/100	3 places above you
DocHQ	#23	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 62 · accessibility 94 · best practices 96 · SEO 92 — biggest losses: Reduce unused JavaScript; Reduce unused CSS; Serves images with low resolution
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	152 referring domains · 287 links · rank 159 · 242 broken
Site structure	4 pages crawled · 42 internal links per page · reachable in: contact 1 click, about 1 click · 1% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

healthcare rm’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.