Wootton Bassett Chiropractic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 50 / 100 · Rank 30 of 40

Digital Visibility Score50/100Rank 30 of 40 Problems found3No XML sitemap found Furthest behind-20Content & trust: 30 against a sector median of 50

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	98	63	+35
Technical	63	75	−12
Local presence	76	89.5	−13.5
Visibility	0	8	−8
AI search presence	0	0	level
Content & trust	30	50	−20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+35
Technical		-12
Local presence		-13.5
Visibility		-8
AI search presence		0
Content & trust		-20

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 220 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		98
Technical		63
Local presence		76
Visibility		0
AI search presence		0
Content & trust		30

this firm sector median leader

Wootton Bassett Chiropractic trails Blunsdon Abbey Physiotherapy by 182 points across 5 pillars, but 65% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 220 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	76	1 reviews · rated 5
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

Technical: 63/100, below the sector median of 75.
Local presence: 76/100, below the sector median of 89.5.
Content & trust: 30/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 38); Content & trust (30 vs 63).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Wootton Bassett Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Woozelbears Hydrotherapy and Grooming	#28	51/100	2 places above you
Local Physios	#32	49/100	2 places below you
RPB Physiotherapy	#27	51/100	3 places above you
Brunskill David	#33	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 97 · accessibility 90 · best practices 81 · SEO 92 — biggest losses: Does not use HTTPS; Reduce unused CSS; Network dependency tree
Google profile detail	2 photos · claimed · no description · hours listed
Backlinks	35 referring domains · 65 links · rank 79
Site structure	3 pages crawled · 17 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Wootton Bassett Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.