Woozelbears Hydrotherapy and Grooming — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 28 of 40

Digital Visibility Score51/100Rank 28 of 40Problems found2Very little published contentFurthest behind-29Speed & CWV: 34 against a sector median of 63

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	34	63	−29
Technical	100	75	+25
Local presence	92	89.5	+2.5
Visibility	0	8	−8
AI search presence	0	0	level
Content & trust	62	50	+12

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-29
Technical		+25
Local presence		+2.5
Visibility		-8
AI search presence		0
Content & trust		+12

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 300 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6.9 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		34
Technical		100
Local presence		92
Visibility		0
AI search presence		0
Content & trust		62

this firm sector median leader

Woozelbears Hydrotherapy and Grooming trails Blunsdon Abbey Physiotherapy by 172 points across 5 pillars, but 76% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	24
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• staff4
• hydrotherapy2
• frightened dog2
• terrier2
• arthritis2
• labrador2
• groomer2
• caring2
• recommendation2
• job2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	62	about page: yes · team page: yes · credentials: yes · blog or news: no · homepage: 300 words · last changed: 2532 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	92	24 reviews · rated 5
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 34/100, below the sector median of 63.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Speed & CWV (34 vs 84); Visibility (0 vs 38).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Woozelbears Hydrotherapy and Grooming in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Back and Active Care	#26	51/100	2 places above you
Wootton Bassett Chiropractic	#30	50/100	2 places below you
Elixir Chiropractic	#25	52/100	3 places above you
LL Physiotherapy	#31	49/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 63 · best practices 81 · SEO 100 — biggest losses: Does not use HTTPS; LCP request discovery; Network dependency tree
Google profile detail	55 photos · claimed · has a description · hours listed · 0 of 24 reviews are one star
Backlinks	209 referring domains · 575 links · rank 190
Site structure	1 pages crawled · 60 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 517 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Woozelbears Hydrotherapy and Grooming’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveRPB Physiotherapy#27 · 51/100 Full indexAll 40 firms ↓ Ranked belowHighworth Clinic#29 · 50/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.