Elixir Chiropractic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 25 of 40

Digital Visibility Score52/100Rank 25 of 40Critical problem1Search engines are being told not to index this siteFurthest behind-45Content & trust: 5 against a sector median of 50

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	63	−4
Technical	88	75	+13
Local presence	94	89.5	+4.5
Visibility	19	8	+11
AI search presence	0	0	level
Content & trust	5	50	−45

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-4
Technical		+13
Local presence		+4.5
Visibility		+11
AI search presence		0
Content & trust		-45

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingVery little published contentThe homepage carries 161 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 6, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	#6
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		59
Technical		88
Local presence		94
Visibility		19
AI search presence		0
Content & trust		5

this firm sector median leader

Elixir Chiropractic trails Blunsdon Abbey Physiotherapy by 183 points across 5 pillars, but 75% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	32
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• knowledgeable staff9
• neck pain relief8
• treatment plan5
• acupuncture3
• at ease3
• symptom diagnosis3
• clear explanations2
• mobility improvement2
• caring staff2
• lower back2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	5	about page: no · team page: no · credentials: no · blog or news: no · homepage: 161 words
Visibility	19	ranks for 1 of 12 keywords · average position 6 · local 3-pack: 0
Local presence	94	32 reviews · rated 5
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Content & trust: 5/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (5 vs 63); Speed & CWV (59 vs 84).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Add about/team pages, and refresh stale content.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Elixir Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Animal Physiotherapy Ltd	#23	52/100	2 places above you
RPB Physiotherapy	#27	51/100	2 places below you
Better Backs Chiropractic	#22	53/100	3 places above you
Woozelbears Hydrotherapy and Grooming	#28	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 09195036 · 12 years old · active · SIC 86900
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 62 · accessibility 98 · best practices 37 · SEO 100 — biggest losses: Browser errors were logged to the console; Network dependency tree; Avoid multiple page redirects
Google profile detail	13 photos · claimed · has a description · hours listed · 0 of 32 reviews are one star
Backlinks	34 referring domains · 47 links · rank 92
Site structure	1 pages crawled · 18 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor · 6 sitemap pages not reachable by following links
Sitemap	7 URLs listed · declared in robots.txt · newest entry 50 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Elixir Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (5/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveChiropractic Health#24 · 52/100 Full indexAll 40 firms ↓ Ranked belowBack and Active Care#26 · 51/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.