Better Backs Chiropractic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 22 of 40

Digital Visibility Score53/100Rank 22 of 40Problems found2Very little published contentFurthest behind-22Content & trust: 28 against a sector median of 50

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	64	63	+1
Technical	100	75	+25
Local presence	86	89.5	−3.5
Visibility	0	8	−8
AI search presence	0	0	level
Content & trust	28	50	−22

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		+25
Local presence		-3.5
Visibility		-8
AI search presence		0
Content & trust		-22

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 228 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 7.9 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		64
Technical		100
Local presence		86
Visibility		0
AI search presence		0
Content & trust		28

this firm sector median leader

Better Backs Chiropractic trails Blunsdon Abbey Physiotherapy by 182 points across 5 pillars, but 65% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	6
Locations	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	28	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 228 words · last changed: 2867 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	86	6 reviews · rated 5
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 28/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 38); Content & trust (28 vs 63).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Better Backs Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
ENable Physios Limited, Swindon	#20	54/100	2 places above you
Chiropractic Health	#24	52/100	2 places below you
Liz & Associates Osteopathy Clinic	#19	55/100	3 places above you
Elixir Chiropractic	#25	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 69 · accessibility 100 · best practices 100 · SEO 92 — biggest losses: Reduce unused JavaScript; Font display; Network dependency tree
Google profile detail	4 photos · claimed · has a description · hours listed · 0 of 6 reviews are one star
Backlinks	46 referring domains · 50 links · rank 2 · 58 broken
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Better Backs Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveSynergy Chiropractic#21 · 54/100 Full indexAll 40 firms ↓ Ranked belowAnimal Physiotherapy Ltd#23 · 52/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.