Synergy Chiropractic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 21 of 40

Digital Visibility Score54/100Rank 21 of 40 Problems found1No structured data on the homepage

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	64	63	+1
Technical	75	75	level
Local presence	90	89.5	+0.5
Visibility	13	8	+5
AI search presence	0	0	level
Content & trust	60	50	+10

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		0
Local presence		+0.5
Visibility		+5
AI search presence		0
Content & trust		+10

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 8, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	#8
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		64
Technical		75
Local presence		90
Visibility		13
AI search presence		0
Content & trust		60

this firm sector median leader

Synergy Chiropractic trails Blunsdon Abbey Physiotherapy by 133 points across 5 pillars, but 79% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	16
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

back pain relief5
neck mobility2
friendly staff2
chiropractic care2
injury2
shoulder2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,469 words
Visibility	13	ranks for 1 of 12 keywords · average position 8 · local 3-pack: 0
Local presence	90	16 reviews · rated 5
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (13 vs 38); Speed & CWV (64 vs 84).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Synergy Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Liz & Associates Osteopathy Clinic	#19	55/100	2 places above you
Animal Physiotherapy Ltd	#23	52/100	2 places below you
Moveology Swindon	#18	56/100	3 places above you
Chiropractic Health	#24	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 66 · accessibility 62 · best practices 100 · SEO 85 — biggest losses: Forced reflow; `[aria-*]` attributes do not match their roles; `[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
Google profile detail	6 photos · claimed · has a description · hours listed · 0 of 16 reviews are one star
Backlinks	18 referring domains · 24 links · rank 6
Site structure	11 pages crawled · 27.1 internal links per page · reachable in: contact 1 click, about 1 click · 3% of links use a generic anchor
Sitemap	12 URLs listed · not declared in robots.txt · newest entry 89 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Synergy Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.