Chiropractic Health — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 24 of 40

Digital Visibility Score52/100Rank 24 of 40 Critical problem1Search engines are being told not to index this site One page from the first1Closest: back pain treatment Swindon at #20 Furthest behind-20Content & trust: 30 against a sector median of 50

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	63	−1
Technical	88	75	+13
Local presence	90	89.5	+0.5
Visibility	8	8	level
AI search presence	0	0	level
Content & trust	30	50	−20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		+13
Local presence		+0.5
Visibility		0
AI search presence		0
Content & trust		-20

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 14.5, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	#20
chiropractor Swindon	#9
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		62
Technical		88
Local presence		90
Visibility		8
AI search presence		0
Content & trust		30

this firm sector median leader

Chiropractic Health trails Blunsdon Abbey Physiotherapy by 170 points across 5 pillars, but 66% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

back pain treatment Swindon

#20

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	16
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff6
caring3
injury3
back problems2
chiropractic care2
results2
good job2
sleep2
shoulder2
treatment2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 360 words
Visibility	8	ranks for 2 of 12 keywords · average position 14.5 · local 3-pack: 0
Local presence	90	16 reviews · rated 5
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

Content & trust: 30/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (30 vs 63); Visibility (8 vs 38).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Chiropractic Health in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Better Backs Chiropractic	#22	53/100	2 places above you
Back and Active Care	#26	51/100	2 places below you
Synergy Chiropractic	#21	54/100	3 places above you
RPB Physiotherapy	#27	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 70 · accessibility 96 · best practices 100 · SEO 100 — biggest losses: Network dependency tree; Forced reflow; Reduce unused JavaScript
Google profile detail	9 photos · claimed · has a description · hours listed · 0 of 16 reviews are one star
Backlinks	64 referring domains · 104 links · rank 58
Site structure	7 pages crawled · 8.4 internal links per page · reachable in: contact 1 click, team 1 click · 0% of links use a generic anchor · 11 sitemap pages not reachable by following links
Sitemap	11 URLs listed · declared in robots.txt · newest entry 484 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Chiropractic Health’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.