Back and Active Care — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 26 of 40

Digital Visibility Score51/100Rank 26 of 40 Problems found2Very little published content One page from the first1Closest: chiropractor Swindon at #20 Furthest behind-26Content & trust: 24 against a sector median of 50

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	47	63	−16
Technical	100	75	+25
Local presence	92	89.5	+2.5
Visibility	8	8	level
AI search presence	0	0	level
Content & trust	24	50	−26

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-16
Technical		+25
Local presence		+2.5
Visibility		0
AI search presence		0
Content & trust		-26

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingVery little published contentThe homepage carries 146 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 8 years ago.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 28.5, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	#37
chiropractor Swindon	#20
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		47
Technical		100
Local presence		92
Visibility		8
AI search presence		0
Content & trust		24

this firm sector median leader

Back and Active Care trails Blunsdon Abbey Physiotherapy by 189 points across 5 pillars, but 63% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

chiropractor Swindon

#20

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	21
Locations	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	24	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 146 words · last changed: 2924 days ago
Visibility	8	ranks for 2 of 12 keywords · average position 28.5 · local 3-pack: 0
Local presence	92	21 reviews · rated 5
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 47/100, below the sector median of 63.
Content & trust: 24/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (24 vs 63); Speed & CWV (47 vs 84).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Back and Active Care in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Chiropractic Health	#24	52/100	2 places above you
Woozelbears Hydrotherapy and Grooming	#28	51/100	2 places below you
Animal Physiotherapy Ltd	#23	52/100	3 places above you
Highworth Clinic	#29	50/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 56 · accessibility 86 · best practices 74 · SEO 85 — biggest losses: Avoid multiple page redirects; First Contentful Paint; Reduce unused CSS
Google profile detail	6 photos · claimed · has a description · hours listed · 0 of 21 reviews are one star
Backlinks	27 referring domains · 36 links · rank 7
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Back and Active Care’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.