Liz & Associates Osteopathy Clinic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 19 of 40

Digital Visibility Score55/100Rank 19 of 40 · top 46%Critical problem1Search engines are being told not to index this siteOne page from the first2Closest: back pain treatment Swindon at #14Furthest behind-10Content & trust: 40 against a sector median of 50

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	76	63	+13
Technical	75	75	level
Local presence	93	89.5	+3.5
Visibility	14	8	+6
AI search presence	0	0	level
Content & trust	40	50	−10

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+13
Technical		0
Local presence		+3.5
Visibility		+6
AI search presence		0
Content & trust		-10

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 11.7, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	#14
chiropractor Swindon	not in top 100
osteopath Swindon	#1
private physio Swindon	not in top 100
rehabilitation clinic Swindon	#20
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		76
Technical		75
Local presence		93
Visibility		14
AI search presence		0
Content & trust		40

this firm sector median leader

Liz & Associates Osteopathy Clinic trails Blunsdon Abbey Physiotherapy by 137 points across 5 pillars, but 76% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

back pain treatment Swindon		#14
rehabilitation clinic Swindon		#20

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	27
Locations	1
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	5.6s	one throttled load on a datacentre machine
Field (real users)	1.5s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 3.6× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendly staff9
• lower back pain9
• pain relief5
• gentle treatment4
• effective treatment4
• caring staff4
• relaxed atmosphere3
• chiropractor2
• consultation2
• neck pain2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	40	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 1,093 words
Visibility	14	ranks for 3 of 12 keywords · average position 11.7 · local 3-pack: 1
Local presence	93	27 reviews · rated 4.9
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Content & trust: 40/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (14 vs 38); Content & trust (40 vs 63).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Liz & Associates Osteopathy Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Move Well Chiropractic	#17	56/100	2 places above you
Synergy Chiropractic	#21	54/100	2 places below you
Forward Step Physiotherapy Clinic	#16	56/100	3 places above you
Better Backs Chiropractic	#22	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1528ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 73 · accessibility 94 · best practices 100 · SEO 100 — biggest losses: LCP request discovery; Heading elements are not in a sequentially-descending order; Forced reflow
Google profile detail	2 photos · claimed · has a description · hours listed · 1 of 27 reviews are one star
Backlinks	48 referring domains · 56 links · rank 43
Site structure	6 pages crawled · 19.3 internal links per page · reachable in: about 1 click, services 1 click · 0% of links use a generic anchor · 3 sitemap pages not reachable by following links
Sitemap	9 URLs listed · declared in robots.txt · newest entry 54 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Liz & Associates Osteopathy Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (14/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveMoveology Swindon#18 · 56/100 Full indexAll 40 firms ↓ Ranked belowENable Physios Limited, Swindon#20 · 54/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.