Skip to content
PYC HUB

Move Well Chiropractic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 17 of 40

Digital Visibility Score56/100Rank 17 of 40 · top 41%Critical problem1Search engines are being told not to index this siteOne page from the first1Closest: chiropractor Swindon at #16Furthest behind-4Visibility: 4 against a sector median of 8

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6563+2
Technical8875+13
Local presence9789.5+7.5
Visibility48−4
AI search presence00level
Content & trust5050level
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+2
Technical+13
Local presence+7.5
Visibility-4
AI search presence0
Content & trust0

Problems found

Section titled “Problems found”
1 critical problem found. These are specific, checkable faults on the site — not opinions about it.
  • CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 1 of 12 keywords, average position 16, in the local 3-pack for 0 keywords.
KeywordPosition
physiotherapy Swindonnot in top 100
physio Swindonnot in top 100
best physiotherapist Swindonnot in top 100
sports injury clinic Swindonnot in top 100
back pain treatment Swindonnot in top 100
chiropractor Swindon#16
osteopath Swindonnot in top 100
private physio Swindonnot in top 100
rehabilitation clinic Swindonnot in top 100
physiotherapy Old Townnot in top 100
physiotherapy Wroughtonnot in top 100
physio Old Townnot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.
Speed & CWV65
Technical88
Local presence97
Visibility4
AI search presence0
Content & trust50

this firm sector median leader

Move Well Chiropractic trails Blunsdon Abbey Physiotherapy by 146 points across 4 pillars, but 78% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Local presence.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
chiropractor Swindon#16

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best physiotherapists in Swindon?
✗Which physio clinic in Swindon would you recommend for a sports injury?
✗Top rated physiotherapy in Swindon
✗I have back pain and live in Swindon - who should I see?
✗Best physiotherapy in Old Town, Swindon

Local presence

Section titled “Local presence”
Google Business Profile.
Rating5 / 5
Reviews55
Locations1
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • back pain relief19
  • migraines7
  • neck pain treatment6
  • patient chiropractor3
  • gentle practice3
  • explaining treatment plan2
  • attentive listener2
  • car accident recovery2
  • warm and friendly2
  • back issue2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust50about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 380 words
Visibility4ranks for 1 of 12 keywords · average position 16 · local 3-pack: 0
Local presence9755 reviews · rated 5
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (4 vs 38); Speed & CWV (65 vs 84).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Add about/team pages, and refresh stale content.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Move Well Chiropractic in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Amy Gibbs Chiropractic Clinic#1556/1002 places above you
Liz & Associates Osteopathy Clinic#1955/1002 places below you
Parnell Harper - Sports injury & Personal training#1457/1003 places above you
ENable Physios Limited, Swindon#2054/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 80 · accessibility 100 · best practices 100 · SEO 100 — biggest losses: Network dependency tree; Forced reflow; LCP request discovery
Google profile detail2 photos · claimed · has a description · hours listed · 0 of 55 reviews are one star
Backlinks21 referring domains · 23 links · rank 66
Site structure15 pages crawled · 12.3 internal links per page · reachable in: about 1 click · 1% of links use a generic anchor
Sitemap3 URLs listed · declared in robots.txt · newest entry 636 days old · 3 of 3 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

Move Well Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.