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Amy Gibbs Chiropractic Clinic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 15 of 40

Digital Visibility Score56/100Rank 15 of 40 · top 36%Problems found1No structured data on the homepageOne page from the first2Closest: chiropractor Swindon at #11Furthest behind-5.5Local presence: 84 against a sector median of 89.5

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV—63not measured
Technical7575level
Local presence8489.5−5.5
Visibility88level
AI search presence400+40
Content & trust6050+10
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWVnot measured
Technical0
Local presence-5.5
Visibility0
AI search presence+40
Content & trust+10

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 2 of 12 keywords, average position 11.5, in the local 3-pack for 0 keywords.
KeywordPosition
physiotherapy Swindonnot in top 100
physio Swindonnot in top 100
best physiotherapist Swindonnot in top 100
sports injury clinic Swindonnot in top 100
back pain treatment Swindon#12
chiropractor Swindon#11
osteopath Swindonnot in top 100
private physio Swindonnot in top 100
rehabilitation clinic Swindonnot in top 100
physiotherapy Old Townnot in top 100
physiotherapy Wroughtonnot in top 100
physio Old Townnot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.
Technical75
Local presence84
Visibility8
AI search presence40
Content & trust60

this firm sector median leader

Amy Gibbs Chiropractic Clinic trails Blunsdon Abbey Physiotherapy by 84 points across 4 pillars, but 83% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
chiropractor Swindon#11
back pain treatment Swindon#12

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best physiotherapists in Swindon?
✗Which physio clinic in Swindon would you recommend for a sports injury?
✗Top rated physiotherapy in Swindon
✓I have back pain and live in Swindon - who should I see?cited by domain
✓Best physiotherapy in Old Town, Swindoncited by domain

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.6 / 5
Reviews7
Locations1
Address matches websiteyes

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust60about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 2,089 words
Visibility8ranks for 2 of 12 keywords · average position 11.5 · local 3-pack: 0
Local presence847 reviews · rated 4.6
Technical75HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (40 vs 80); Visibility (8 vs 38); Local presence (84 vs 95).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Add about/team pages, and refresh stale content.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Amy Gibbs Chiropractic Clinic in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Highworth Holistic Health#1357/1002 places above you
Move Well Chiropractic#1756/1002 places below you
Kelly Chiropractic#1259/1003 places above you
Moveology Swindon#1856/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 49 · accessibility 89 · best practices 78 · SEO 100 — biggest losses: Improve image delivery; Use efficient cache lifetimes; Reduce unused JavaScript
Google profile detail10 photos · claimed · has a description · hours listed · 0 of 7 reviews are one star
Backlinks45 referring domains · 139 links · rank 82 · 44 broken
Site structure1 pages crawled · 44 internal links per page · 0% of links use a generic anchor · 6 sitemap pages not reachable by following links
Sitemap6 URLs listed · declared in robots.txt · newest entry 1803 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

Amy Gibbs Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.