Kelly Chiropractic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 59 / 100 · Rank 12 of 40

Digital Visibility Score59/100Rank 12 of 40 · top 28%Problems found2Structured data present, but no LocalBusiness markupFurthest behind-2Speed & CWV: 61 against a sector median of 63

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	63	−2
Technical	88	75	+13
Local presence	94	89.5	+4.5
Visibility	13	8	+5
AI search presence	20	0	+20
Content & trust	53	50	+3

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-2
Technical		+13
Local presence		+4.5
Visibility		+5
AI search presence		+20
Content & trust		+3

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.6 years ago.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 22.3, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	#4
chiropractor Swindon	#3
osteopath Swindon	#60
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		61
Technical		88
Local presence		94
Visibility		13
AI search presence		20
Content & trust		53

this firm sector median leader

Kelly Chiropractic trails Blunsdon Abbey Physiotherapy by 119 points across 5 pillars, but 71% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✓	I have back pain and live in Swindon - who should I see?	cited by domain
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	33
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• diagnosis5
• knowledgeable staff5
• neck health3
• back pain relief3
• lower back pain3
• shoulder work2
• sciatica2
• painkillers2
• lifting2
• highly recommended2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,097 words · last changed: 1330 days ago
Visibility	13	ranks for 3 of 12 keywords · average position 22.3 · local 3-pack: 0
Local presence	94	33 reviews · rated 4.9
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (20 vs 80); Visibility (13 vs 38); Speed & CWV (61 vs 84).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Kelly Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Old Town Chiropractic Clinic	#10	60/100	2 places above you
Parnell Harper - Sports injury & Personal training	#14	57/100	2 places below you
Ridgeway Health and Wellness	#9	64/100	3 places above you
Amy Gibbs Chiropractic Clinic	#15	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 59 · accessibility 93 · best practices 78 · SEO 100 — biggest losses: Network dependency tree; LCP request discovery; Touch targets do not have sufficient size or spacing.
Google profile detail	10 photos · claimed · has a description · hours listed · 1 of 33 reviews are one star
Backlinks	34 referring domains · 78 links · rank 169 · 59 broken
Site structure	1 pages crawled · 31 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 18 sitemap pages not reachable by following links
Sitemap	18 URLs listed · declared in robots.txt · newest entry 55 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Kelly Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveShaw Chiropractic Clinic#11 · 60/100 Full indexAll 40 firms ↓ Ranked belowHighworth Holistic Health#13 · 57/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.