Ridgeway Health and Wellness — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 64 / 100 · Rank 9 of 40

Digital Visibility Score64/100Rank 9 of 40 · top 21%Problems found1The site has not changed in a long time Furthest behind-6Speed & CWV: 57 against a sector median of 63

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	57	63	−6
Technical	100	75	+25
Local presence	99	89.5	+9.5
Visibility	28	8	+20
AI search presence	20	0	+20
Content & trust	53	50	+3

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-6
Technical		+25
Local presence		+9.5
Visibility		+20
AI search presence		+20
Content & trust		+3

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.5 years ago.

Where this firm ranks

Ranks for 6 of 12 keywords, average position 10.7, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	#22
back pain treatment Swindon	#1
chiropractor Swindon	#2
osteopath Swindon	#27
private physio Swindon	not in top 100
rehabilitation clinic Swindon	#6
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	#6
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		57
Technical		100
Local presence		99
Visibility		28
AI search presence		20
Content & trust		53

this firm sector median leader

Ridgeway Health and Wellness trails Blunsdon Abbey Physiotherapy by 107 points across 4 pillars, but 81% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✓	I have back pain and live in Swindon - who should I see?	cited by domain
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	4.7 / 5
Reviews	194
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly team31
back pain treatment29
sciatica treatment10
full assessment9
treatment plan8
maintenance visits6
neck ache relief5
clear explanation3
fibromyalgia symptom relief2
cranial work2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 2,918 words · last changed: 1629 days ago
Visibility	28	ranks for 6 of 12 keywords · average position 10.7 · local 3-pack: 1
Local presence	99	194 reviews · rated 4.7
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (20 vs 80); Speed & CWV (57 vs 84); Visibility (28 vs 38).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Ridgeway Health and Wellness in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
MKV Physiotherapy	#7	68/100	2 places above you
Shaw Chiropractic Clinic	#11	60/100	2 places below you
The Carl Todd Clinic	#6	69/100	3 places above you
Kelly Chiropractic	#12	59/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 67 · accessibility 82 · best practices 96 · SEO 100 — biggest losses: Touch targets do not have sufficient size or spacing.; Issues were logged in the `Issues` panel in Chrome Devtools; Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.
Google profile detail	7 photos · claimed · has a description · hours listed · 8 of 194 reviews are one star
Backlinks	99 referring domains · 364 links · rank 175
Site structure	21 pages crawled · 238.4 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	43 URLs listed · declared in robots.txt · newest entry 186 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Ridgeway Health and Wellness’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (28/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.