MKV Physiotherapy — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 68 / 100 · Rank 7 of 40

Digital Visibility Score68/100Rank 7 of 40 · top 15%Furthest behind-13Content & trust: 37 against a sector median of 50

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	63	−5
Technical	100	75	+25
Local presence	96	89.5	+6.5
Visibility	31	8	+23
AI search presence	60	0	+60
Content & trust	37	50	−13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		+25
Local presence		+6.5
Visibility		+23
AI search presence		+60
Content & trust		-13

Where this firm ranks

Ranks for 6 of 12 keywords, average position 9.5, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Swindon	#7
physio Swindon	#6
best physiotherapist Swindon	#10
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	#9
rehabilitation clinic Swindon	#24
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	#1
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		58
Technical		100
Local presence		96
Visibility		31
AI search presence		60
Content & trust		37

this firm sector median leader

MKV Physiotherapy trails Blunsdon Abbey Physiotherapy by 79 points across 4 pillars, but 66% of that is Speed & CWV and Content & trust alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Swindon?	cited by domain
✓	Which physio clinic in Swindon would you recommend for a sports injury?	cited by domain
✓	Top rated physiotherapy in Swindon	cited by domain
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	46
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

neck pain relief9
thorough examination5
acupuncture4
shoulder pain treatment4
caring physios3
tailored exercises3
muscular problem treatment2
sciatica treatment2
headache relief2
manual therapy2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: no · team page: yes · credentials: no · blog or news: no · homepage: 606 words · last changed: 571 days ago
Visibility	31	ranks for 6 of 12 keywords · average position 9.5 · local 3-pack: 1
Local presence	96	46 reviews · rated 5
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 37/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: Speed & CWV (58 vs 84); Content & trust (37 vs 63); AI search presence (60 vs 80).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest MKV Physiotherapy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
PhysioRx Ltd	#5	69/100	2 places above you
Ridgeway Health and Wellness	#9	64/100	2 places below you
Vince Osteopath	#4	71/100	3 places above you
Old Town Chiropractic Clinic	#10	60/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 50 · accessibility 88 · best practices 78 · SEO 92 — biggest losses: Does not use HTTPS; Links do not have descriptive text; LCP request discovery
Google profile detail	23 photos · claimed · has a description · hours listed · 0 of 46 reviews are one star
Backlinks	52 referring domains · 65 links · rank 60 · 3 broken
Site structure	1 pages crawled · 73 internal links per page · reachable in: team 1 click, services 1 click · 7% of links use a generic anchor · 8 sitemap pages not reachable by following links
Sitemap	9 URLs listed · declared in robots.txt · newest entry 47 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

MKV Physiotherapy’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (31/100) and Content & trust (37/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.