Kube Medical — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 64 / 100 · Rank 8 of 40

Digital Visibility Score64/100Rank 8 of 40 · top 18%Problems found1Structured data present, but no LocalBusiness markup One page from the first6Closest: best physiotherapist Swindon at #14 Furthest behind-16Speed & CWV: 47 against a sector median of 63

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	47	63	−16
Technical	88	75	+13
Local presence	99	89.5	+9.5
Visibility	43	8	+35
AI search presence	20	0	+20
Content & trust	80	50	+30

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-16
Technical		+13
Local presence		+9.5
Visibility		+35
AI search presence		+20
Content & trust		+30

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 12.7, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Swindon	#16
physio Swindon	#15
best physiotherapist Swindon	#14
sports injury clinic Swindon	#16
back pain treatment Swindon	#2
chiropractor Swindon	#5
osteopath Swindon	#3
private physio Swindon	#14
rehabilitation clinic Swindon	#14
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	#28
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		47
Technical		88
Local presence		99
Visibility		43
AI search presence		20
Content & trust		80

this firm sector median leader

The whole deficit to Blunsdon Abbey Physiotherapy is AI search presence and Speed & CWV — 97 points. It already matches or beats the leader on Technical, Local presence, Visibility, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

best physiotherapist Swindon		#14
private physio Swindon		#14
rehabilitation clinic Swindon		#14
physio Swindon		#15
physiotherapy Swindon		#16
sports injury clinic Swindon		#16

6 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✓	I have back pain and live in Swindon - who should I see?	cited by domain
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	4.7 / 5
Reviews	141
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

back pain treatment15
physiotherapy7
osteopath6
deep tissue massage4
acupuncture4
knee issue3
phlebotomist2
problem recognition2
back alignment2
tailored exercises2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	80	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,370 words
Visibility	43	ranks for 10 of 12 keywords · average position 12.7 · local 3-pack: 1
Local presence	99	141 reviews · rated 4.7
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 47/100, below the sector median of 63.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (20 vs 80); Speed & CWV (47 vs 84).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Kube Medical in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Carl Todd Clinic	#6	69/100	2 places above you
Old Town Chiropractic Clinic	#10	60/100	2 places below you
PhysioRx Ltd	#5	69/100	3 places above you
Shaw Chiropractic Clinic	#11	60/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 06706073 · 17.9 years old · active · SIC 86900
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 39 · accessibility 85 · best practices 78 · SEO 92 — biggest losses: Largest Contentful Paint; Reduce unused JavaScript; Use efficient cache lifetimes
Google profile detail	22 photos · claimed · has a description · hours listed · 5 of 141 reviews are one star
Backlinks	241 referring domains · 545 links · rank 147 · 1 broken
Site structure	1 pages crawled · 65 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 0% of links use a generic anchor · 106 sitemap pages not reachable by following links
Sitemap	107 URLs listed · declared in robots.txt · newest entry 4 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Kube Medical’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (43/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.