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Shaw Chiropractic Clinic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 60 / 100 · Rank 11 of 40

Digital Visibility Score60/100Rank 11 of 40 · top 26%Problems found1Structured data present, but no LocalBusiness markupOne page from the first1Closest: back pain treatment Swindon at #17Furthest behind-6Speed & CWV: 57 against a sector median of 63

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV5763−6
Technical8875+13
Local presence10089.5+10.5
Visibility168+8
AI search presence00level
Content & trust8350+33
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-6
Technical+13
Local presence+10.5
Visibility+8
AI search presence0
Content & trust+33

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 2 of 12 keywords, average position 9, in the local 3-pack for 1 keyword.
KeywordPosition
physiotherapy Swindonnot in top 100
physio Swindonnot in top 100
best physiotherapist Swindonnot in top 100
sports injury clinic Swindonnot in top 100
back pain treatment Swindon#17
chiropractor Swindon#1
osteopath Swindonnot in top 100
private physio Swindonnot in top 100
rehabilitation clinic Swindonnot in top 100
physiotherapy Old Townnot in top 100
physiotherapy Wroughtonnot in top 100
physio Old Townnot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.
Speed & CWV57
Technical88
Local presence100
Visibility16
AI search presence0
Content & trust83

this firm sector median leader

Shaw Chiropractic Clinic trails Blunsdon Abbey Physiotherapy by 129 points across 3 pillars, but 83% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Technical, Local presence, Content & trust.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
back pain treatment Swindon#17

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best physiotherapists in Swindon?
✗Which physio clinic in Swindon would you recommend for a sports injury?
✗Top rated physiotherapy in Swindon
✗I have back pain and live in Swindon - who should I see?
✗Best physiotherapy in Old Town, Swindon

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.9 / 5
Reviews164
Locations1
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • friendly team29
  • friendly atmosphere11
  • reception staff9
  • thorough examination7
  • physical therapy4
  • first consultation3
  • ongoing treatments3
  • holistic approach3
  • nutrition advice2
  • home exercises2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust83about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 2,633 words · last changed: 0 days ago
Visibility16ranks for 2 of 12 keywords · average position 9 · local 3-pack: 1
Local presence100164 reviews · rated 4.9
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Speed & CWV (57 vs 84); Visibility (16 vs 38).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Shaw Chiropractic Clinic in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Ridgeway Health and Wellness#964/1002 places above you
Highworth Holistic Health#1357/1002 places below you
Kube Medical#864/1003 places above you
Parnell Harper - Sports injury & Personal training#1457/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 55 · accessibility 100 · best practices 100 · SEO 100 — biggest losses: Font display; Network dependency tree; Reduce unused CSS
Google profile detail8 photos · claimed · has a description · hours listed · 2 of 164 reviews are one star
Backlinks48 referring domains · 89 links · rank 96
Site structure25 pages crawled · 33.8 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap30 URLs listed · declared in robots.txt · newest entry 0 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Section titled “Where to get this fixed”

Shaw Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.