Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
1 critical problem found. These are specific, checkable faults on the site — not opinions about it.
CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.
Speed & CWV
84
Technical
50
Local presence
96
Visibility
14
AI search presence
40
this firm sector median leader
Old Town Chiropractic Clinic trails Blunsdon Abbey Physiotherapy by 89 points across 3 pillars, but 73% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV, Local presence.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (40 vs 80); Technical (50 vs 75); Visibility (14 vs 38).
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
Company 15681877 · 2.3 years old · active · SIC 86900
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 86 · accessibility 77 · best practices 70 · SEO 83 — biggest losses: Charset declaration is missing or occurs too late in the HTML; Document doesn't have a `<title>` element; Use efficient cache lifetimes
Google profile detail
48 photos · claimed · has a description · hours listed · 1 of 50 reviews are one star
Old Town Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:
Visibility (14/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.