Parnell Harper - Sports injury & Personal training — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 14 of 40

Digital Visibility Score57/100Rank 14 of 40 · top 33%Problems found1Structured data present, but no LocalBusiness markup Furthest behind-1Visibility: 7 against a sector median of 8

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	64	63	+1
Technical	88	75	+13
Local presence	89	89.5	−0.5
Visibility	7	8	−1
AI search presence	0	0	level
Content & trust	80	50	+30

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		+13
Local presence		-0.5
Visibility		-1
AI search presence		0
Content & trust		+30

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 10, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	#10
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		64
Technical		88
Local presence		89
Visibility		7
AI search presence		0
Content & trust		80

this firm sector median leader

Parnell Harper - Sports injury & Personal training trails Blunsdon Abbey Physiotherapy by 137 points across 4 pillars, but 81% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	12
Locations	2
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	80	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,359 words
Visibility	7	ranks for 1 of 12 keywords · average position 10 · local 3-pack: 0
Local presence	89	12 reviews · rated 5
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (7 vs 38); Speed & CWV (64 vs 84).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Parnell Harper - Sports injury & Personal training in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Kelly Chiropractic	#12	59/100	2 places above you
Forward Step Physiotherapy Clinic	#16	56/100	2 places below you
Shaw Chiropractic Clinic	#11	60/100	3 places above you
Move Well Chiropractic	#17	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 45 · accessibility 85 · best practices 74 · SEO 85 — biggest losses: Document request latency; Background and foreground colors do not have a sufficient contrast ratio.; Network dependency tree
Google profile detail	6 photos · claimed · has a description · hours listed
Backlinks	46 referring domains · 50 links · rank 74
Site structure	1 pages crawled · 48 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 4% of links use a generic anchor · 13 sitemap pages not reachable by following links
Sitemap	14 URLs listed · declared in robots.txt · newest entry 476 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Parnell Harper - Sports injury & Personal training’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (7/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.